Today we unveil a new logo and visual identity. Same DNA. New IMG. Take a fresh a look. #SameDNANewIMG #sportsandculture #IMG

“It’s such a cool atmosphere on the first tee box of a @RyderCup” Rory McIlroy 🏆🇮🇹 The world number two caught up with Di Stewart on our Why Golf podcast about the build-up to the Ryder Cup 🎙 Listen & watch here 👉linktr.ee/thisiswhygolf

🌟 LPGA Commissioner Mollie Marcoux Samaan chatted with Di Stewart about the journey towards pay equity in sports.🌟 To hear more from Why Golf, presented by Skyscanner, head to 👉 linktr.ee/thisiswhygolf

“I’ve talked to some retired athletes who said golf saved their lives” Victor Cruz ❤️‍🩹🏌🏽 🎙️Head to the link below to hear more on his chat with Di Stewart where he opens up about how big of a role golf plays in his life! 🔗linktr.ee/thisiswhygolf Presented by Skyscanner

The power of a winning mindset Listen to Joakim Bjorkman's journey of determination on Episode 3 of the podcast. You don't want to miss this one! 🎙️Head to the link below to hear more 🔗linktr.ee/thisiswhygolf Presented by Skyscanner

“It was that particular time in my life where I needed it, and it was there” 💜 Former Royal Artillery Gunner Mike Browne on how he found golf at such a crucial time in his life. 🎙️Head to the link below to hear more 📷linktr.ee/thisiswhygolf Presented by @skyscanner ✈️

At just 17 years old, British F4 racing driver Chloe Chong is breaking records in motorsport and is now learning her way around the golf course. 🎙️Head to the link to hear more: linktr.ee/thisiswhygolf Presented by @skyscanner✈️

Welcome ISPS Handa 🤝🤝🤝 One of the most prolific supporters of golf in the world, ISPS HANDA will title sponsor the Women's Scottish Open taking place Dundonald Links - August 15-18 📆 Tickets on sale now! 🎟️ bit.ly/4fopoKP #TheTrueTest

"Our role is to ensure the game is thriving 50 years from now" CEO of The R&A Martin Slumbers joins us on this bonus episode live from The Open to discuss why he believes investment is better placed in grassroots initiatives than prize money. linktr.ee/thisiswhygolf

IMG were on the ground at the @womens_scottish, delivering operations, logistics, partner management, sales, social media, content, and marketing for the Ladies European Tour/LPGA co-sanctioned tournament. We are proud to work with our valued partners to deliver this iconic event.

📣 Breaking news! 📣 The 2026 European edition of The Solheim Cup will take place 07-13 September at Bernardus Wine, Golf and Memories, Netherlands. 🇳🇱 Head over to the 2026 Solheim Cup website and sign up for monthly updates including the latest news, tickets & more. 👉 bit.ly/SC26SignUp

Mark your calendars 📆 The Solheim Cup returns 07-13 Sept, 2026 at Bernardus Wine, Golf and Memories in The Netherlands 🇳🇱 Register now for more info 👉 bit.ly/SC26SignUp

⛳️Di Stewart caught up with Big Randy from No Laying Up at the home of golf, St Andrews, as part of an AIGWO special episode, to talk about how No Laying Up began, why he loves the women's game and of course, his Why Golf. 🎙️Hear more this way 👉 linktr.ee/thisiswhygolf

Live from The Solheim Cup, we captured BTS content leading up to the event, with exclusive insights from players, captains, golfing influencers & more. Di Stewart spoke to Nelly Korda on how she's inspiring the next generation of female golfers 👏 linktr.ee/thisiswhygolf

Want to know why comedian Michael McIntyre sometimes thinks he can win the Masters? Or who would be in England cricketer Ollie Pope's dream fourball?🤔 We’ve got all the answers & more on EP8 of the Why Golf podcast!⛳️ Presented by @skyscanner ✈️ 🎙️linktr.ee/thisiswhygolf

What a weekend for ISPS HANDA ambassador Hannah Green who has won the 2024 BMW Ladies Championship! This is Hannah’s 3rd LPGA victory of 2024, an incredible achievement! ✨🏆👏 #PowerOfSport

🎙️Brooks Koepka shares his thoughts on what it's like to play golf with your family… 👀 EP 9 Pt. 2 of the Why Golf Podcast is out! Featuring our chat with Brooks plus other famous faces including Louis Oosthuizen & Peter Jones💫 Presented by @skyscanner ✈️ 🎙️linktr.ee/thisiswhygolf

Sneak peek of our final episode of S2 with none other than Olympic silver medallist and Ryder Cup winner Tommy Fleetwood 🤩 Click below to hear the full episode 🎙️ 👉 linktr.ee/thisiswhygolf Presented by @skyscanner ✈️