Festival goers often have to wait in long lines. This Ganpati in Mumbai, Coca-Cola and WPP Open X led by Ogilvy transformed the queue area into a sensory experience that put festival goers in the point of view of a Coke bubble. #ClientWork

The wait is over. Blackmagic’s URSA Cine Immersive, built for Apple Immersive Video on Vision Pro, is available to pre-order! Priced at $29,995. Shipping early 2025. Delivers seamless 180° 8K 3D production.

YOU CAN NOW BUILD APPS AND WEBSITES JUST BY OPENING UP A BROWSER AND TALKING TO YOUR COMPUTER AND THIS IS VERSION ZERO OF THIS TECH, DO YOU NOT REALIZE WHATS ABOUT TO HAPPEN?????

Apple just announced an immersive Metallica experience for Vision Pro! Filmed during Metallica’s world tour in Mexico City, it puts you up close with 180-degree views and Spatial Audio. See Enter Sandman like never before. Drops Friday, March 14. This will be special.

Brain freeze isn’t a side effect—it’s the main event. Coca-Cola turns chills into thrills with new work from WPP Open X, led by Ogilvy Singapore & Golden Wolf, transforming an invisible feeling into an audiovisual explosion as bold as the sphenopalatine ganglioneuralgia itself.

Love this. Pure creativity, pure simplicity, pure insight!

AI and XR technology perpetuate each other. Audio/voice as input for AI makes sense, but output needs to be visual and contextual - that’s where XR comes in. Until BCI’s just do it all that is.

So much fun opening @wpp Converge yesterday at Sea Containers house for a day of tech and learning with partners and clients!

Understanding the difference between true volumetric 3D and planar stereoscopic 3D is key to grasping what “spatial” really means — and it matters for the future of spatial computing and VR/AR.

A quick test of the Google Maps grounding tool on the Google AI Studio Gemini API in Augmented Reality with the Geospatial API. Google Maps grounding gives Gemini access to Google maps data so you can make more specific location based requests. The results are pretty good as long

“This is about transforming how marketing is delivered, expanding our total addressable market and giving more brands the tools they need to lead in the AI era.” – WPP CEO Cindy Rose OBE on the launch of WPP Open Pro. Book your demo👉wppopen.com/pro #WPPOpenPro #WPPOpen

Monsters on screen? IKEA is on your side 👻 The latest from IKEA & INGO Hamburg celebrates the unsung heroes of horror movie season.

“the truth is an endangered concept these days”

Today in nature, we shared new results from Project Silica—our work to encode data in glass—pushing toward durable, immutable archival storage designed to last for millennia. microsoft.com/en-us/research…

Professor Judea Pearl — the pioneer who invented causal reasoning in AI — says scaling won't save us. "Mathematical limitations that are not crossable by scaling up." The brutal truth: LLMs aren’t learning how the world works. They are learning how we describe the world. This

Eye Tracking + Voice + AI No matter if we touch, point, speak, look or simply think, the interface should handle it. Here, gaze is used as direct input, but mainly as "micro-intent" signal that provides additional context to the system. SwiftUI + ARKit.