In our #ui #design for Sartorius, we paid particular attention to high precision in conjunction with easy-to-understand and clearly structured handling. We guide the user safely through the process with the help of a dynamic interaction of hardware and software.

In its new brand identity, Sartorius relies on a radiant yellow, which established as the focus and lead color in the UI design and which consistently accompanies the user as a determinant across all applications. #uidesign #yellow #brandidentity

Our series on the branding of the Sartorius digital ecosystem concludes with the Arium® Smart Station. The touch display illustrates the structured and reduced provision of information and contexts and the large focus elements we relied on in our design. #uidesign #focus

Together with our friends at VecCtor we further developed our case study AURORA and adapted it to the current pandemic circumstances. The result is AURORA - The Travel Companion. A digital service that accompanies passengers throughout the entire user journey ✈️ #travel #airport

When a traveller enters an airport many factors can raise caution - especially with the ongoing threat of the Corona pandemic. As a smart digital product and service system AURORA bundles available real-time data at the airport, in airport buildings as well as on planes. #travel

How will the #aviation industry become more resilient in their customer retention in this current crisis and beyond? AURORA enlightens and supports with understandable visualizations and inviting design - so that travelers can put aside uncertainty and enjoy #traveling again! ✈️

Say hi to our new junior designer He Di. We can't wait to work with you on our projects and get to know you better. Welcome at Human Interface Design! ❤️ #team #ux #ui #design

Nothing to do on the weekend? Until August 15, you can marvel at the grandiose black artworks of Linda Ebert in the #gallery Rainer Gröschl. And all of you who are curious can also marvel at our new #office in #kiel, as we will soon be sharing the space with Rainer.

On Monday we welcomed our second new member to the #team. Welcome Pius! ❤️As part of his studies in #interactiondesign at the University of Applied Sciences in Schwäbisch Gmünd, Pius is completing his 6-month mandatory #internship at HID. We are happy to have you with us!

Attending this years Design + Diversity conference we had the privilege to take part in the mind opening workshop on "product behavioral design" lead by the Canadian designer Elsawy Yehia. In short, #behavioraldesign aims for nudging desirable human behavioral change by #design.

To be able to create such #behavioralchange one need to understand about the more than 200 psychological biases that make us people behave like we do. Irrational - since this is our nature. As #designers we can learn so much from neuroscientists, psychologists and sociologists.

1/2 - One of the most impressive talks at this year's Design + Diversity in our opinion was given by #designer John B Johnson who claims himself as an Identity Architect. In our daily work we deal a lot with creating #identity in relation of #brands, #products and #people.

2/2 - John B Johnson goes radically to the roots of the individual #identity and he quoted "A lack of #Diversity = A lack of #Perspectives" since there are 7.8 billion individual human views on the world, living together on earth. We should #listen to them and win perspectives.

1/3 Attending this year’s Design + Diversity conference triggered a very interesting yet important question which we discussed in our #team. How about being #design educated in a culturally biased #framework which does not necessarily identify with your personal #cultural life?

2/3 At Design + Diversity conference, PoC designer and design educator Project Naptural and friends discussed the moment when they realized that in their own design education they were discovering their own specific aesthetics and #designculture.

3/3 Please feel inspired to grab this trigger and join us thinking about the values and challenges of #diversity in #design. If you want to dive deeper into the work of Project Naptural, we highly recommend you to visit her #exhibition "umbra": umbraexhibit.com

We are part of DigitaleWocheKiel! 🌊 With her workshop "#Homeoffice eats #corporateculture for breakfast", our COO Sandra addresses the question of the extent to which new #digital forms of work influence our corporate culture and thus ultimately the success of the company. #diwokiel21

Save the Date and come join us at #diwokiel21! 📌 linkedin.com/events/homeoff…