My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink buff.ly/3X3Hjib #datadrivendecisions #dataliteracy

💡 🕜 Do you really have time to wait for #marketing insights? AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Read my latest article on MarTech - buff.ly/3X63nsF

My latest for MarTechh - on the importance of #data in the #purchase stage of the #customerjourney - Driving growth through data: Optimizing the purchase stage | MarTech

My latest for MarTech - on the importance of #data in the #purchase stage of the #customerjourney - Driving growth through data: Optimizing the purchase stage | MarTech

There's a big difference between knowing you *need* a Customer Data Platform and understanding the components your organization needs in one to best fit with your existing and planned #martech infrastructure. buff.ly/41qg9VD #CDP #customerdataplatform

📊 What insights is your company missing because your teams don’t fully understand the data they rely on? Read my latest for @MarTechismktg - How to promote data literacy in your marketing team buff.ly/4htAgYp #dataliteracy #datadriven #analytics

My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink buff.ly/3X2p3G6 #datadrivendecisions #dataliteracy

It's time to get ready for Medallia Experience '25, March 24-26 at the Wynn in Las Vegas. Join me and register now: buff.ly/3CRCTnJ and get $200 off your registration with code MEDEXP25 #MedalliaExperience

My latest for @MarTechismktg - Without learning from past efforts, meaningful improvement is impossible. How to use post-campaign data to make your marketing better buff.ly/3CPO00x #martech #continuousimprovement #analytics #marketing

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. buff.ly/4hRR7Vb #goals #marketingmeasurement #CMO #KPIs

What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. buff.ly/41jfHZe #goals #marketingmeasurement #CMO #KPIs

My latest for @MarTechismktg - Without learning from past efforts, meaningful improvement is impossible. How to use post-campaign data to make your marketing better buff.ly/3CUkAhN #martech #continuousimprovement #analytics #marketing

My latest for CustomerThink discusses how data-driven collaboration can drive bigger CX and #marketing impacts: Maximizing Marketing and CX Team Impact Through Data-Driven Collaboration | CustomerThink buff.ly/41jfVzy #datadrivendecisions #dataliteracy

According to a recent survey from Braze, top performing companies are 30% more likely to employ predictive analytics to identify customers likely to churn. The same goes for adoption of other types of #AI as well. Read my latest for @CMSWire - buff.ly/35y2L86

Many brands are turning to real-time messaging apps to create better engagement, a recent survey of marketing executives from Braze shows that 43% of marketing executives plan to leverage more instantaneous messaging methods. Read more buff.ly/CNUr0pW #CX

Current or aspiring #CMO? In the next 3-5 years, successful CMOs will act as both integrators and innovators — blending data, automation and human creativity, all while needing to keep the customer at the center. Read my latest for @MarTechismktg here: buff.ly/IOYD03R

There's a big difference between knowing you *need* a Customer Data Platform and understanding the components your organization needs in one to best fit with your existing and planned #martech infrastructure. buff.ly/4gDZFgJ #CDP #customerdataplatform

My latest for MarTech - on the importance of #data in the #purchase stage of the #customerjourney - Driving growth through data: Optimizing the purchase stage | MarTech

💡 🕜 Do you really have time to wait for #marketing insights? For more, read my latest article on MarTechh - buff.ly/9qgoqw8 #marketingdata #marketinginsights #marketingAI

There were so many great takeaways from last week's Medallia Experience in Las Vegas, but one that resonated the most is just how important building a culture of great #CX is for customers, employees, and the business itself. Read my latest for CMSWire.com - buff.ly/080nmwh