Let's call it what it is: The "gated content for leads" playbook is broken. Holding a basic whitepaper hostage behind a form doesn't qualify prospects; it annoys them. In cybersecurity, where trust is everything, you're starting the relationship with a barrier. Your target

Threat Brief For September 16-30 2025 - rise in attacks against Cisco ASA and IOS XE devices, Brickstorm and MetaStealer are showing increased activity, the United States continues to be top target, though South Korea has emerged among the top five impacted countries due to a big

Fear-Based Marketing is for Amateurs If your cybersecurity marketing still relies on scaring your prospects, you’ve already lost. It’s not just unethical; it’s ineffective. Fear gets attention, but it doesn’t build trust. It drives short-term engagement and long-term brand

Do not let anyone tell you that everything you know about SEO is obsolete. That is simply not true. The core principles that have always driven results are now more important than ever. They are the price of admission. AI-Adaptive SEO is the way. jbyer.com/blog/ai-adapti…

Our latest cybersecurity report reveals a definitive trend. Small businesses in the US, specifically within manufacturing, retail, tech, and finance, are the top targets. For vendors, this is your call to action. A well priced managed solution is in high demand. Your future

Threat brief for end of October is live! The recent theft of source code from F5 has seen over a quarter of a million F5 BIG-IP instances exposed to potential remote attacks via the Internet. Regardless of the theft of F5’s source code, this incident underscores the point that

I have been writing and talking a lot about converting from AI lately. My last 2 blog posts can give you some details. In this video I expose how we convert AI visibility for our customers. The key is to mix traditional SEO, Visibility Optimization, and Unique content AI cannot

New Threat Brief is up for November 11-15: One of the most concerning developments over this period has been the discovery of “zero-click” vulnerabilities in Samsung mobile devices, which have already been actively exploited by the Landfall spyware. We have also seen a newcomer

Byer-Nichols Threat Brief for December 1-15 2025 is Live! LockBit resurfaced and immediately re-entered the top 5, driving renewed ransomware activity. Coinbase Cartel’s victim postings pushed the UAE into the top 5 target regions and elevated construction to the top victim

For cybersecurity vendors with $1M‑$5M ARR, traditional account‑based marketing fails. Grab the 4‑pillar framework we use to target, engage, and convert high‑value accounts efficiently. Download the playbook. phishtankdigital.com/blog/abm-is-de…

Last Threat Brief for 2025 is up! As 2025 ended vendor reports slowed down. Even reports of emerging threats slowed down a little. Could the bad guys also be taking a break? The reality seems less comforting as we are still seeing plenty of victims and we are also seeing a

ICYMI: CleanTalk WordPress Plugin Vulnerability Threatens Up To 200K Sites. via Roger Montti: hubs.li/Q043h4n30 #wpnews #WordPress #SEO