#nextadvertising is coming little by little with more advance measurement framework that respect user privacy

And Finally new versione of SKAdNetwork is here. with amazing news :) Thank you Eric Seufert to share details!

Tra pochi minuti, live con Marco Quadrella (Search On Consulting) e Filippo Trocca (ByTek): presenteranno le implicazioni del parere per il mercato italiano e intervisteranno l’Avv. Guido Scorza, Componente del Garante per la protezione dei dati personali. youtube.com/watch?v=0Oi19L…

#AIForum Come nell'auto cresce la richiesta di soluzioni ibride e le energie rinnovabili diventano sempre più imprescindibili, così nel #DataModeling i dati alternativi sono fondamentali per completare quelli tradizionali Filippo Trocca di #3rdPlace riapre la sessione di workshop

Tech industry stuck over patent problems with AI algorithms #ArtificialIntelligence #MachineLearning ai-summary.com/summary-tech-i…

As usual Charles Farina share important update on GA4. Update on Data-driven attribution more accuracy for properties with low conversion volume

Big News from Google: AdManager and DV360 will support IAB Seller Defined Audience blog.google/products/adman… #privacy #next advertising blog.google/products/adman… #privacy #nextadvertising

💥👨‍💻 𝐄𝐬𝐩𝐨𝐫𝐭𝐚𝐳𝐢𝐨𝐧𝐞 𝐝𝐚𝐭𝐢 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢: 𝐩𝐫𝐢𝐯𝐚𝐜𝐲 𝐚 𝐫𝐢𝐬𝐜𝐡𝐢𝐨?🔎 Da non perdere l'approfondimento di Filippo Trocca, Chief User and Customer Intelligence Officer at Datrix: 👉 bit.ly/3UcgJ3j

Google yesterday announced new features on #Google ADS Data Hub and Digiday publish some details about #Amazon strategy for its Marketing Cloud. #Facebook #Meta seems moving on a different path with #MMM Feed and the develop of Robyn what do you think? digiday-com.cdn.ampproject.org/c/s/digiday.co…

We moved our newsletter to #substack and we improved our summarization capacity implementing #GPT3. Subscribe our newsletter to received the hottest news about #AI aisummary.substack.com/p/top-10-artic…

Nuova Edizione di dataMesh la mia newsletter sui dati! Oggi parliamo di come i First Party data potenziano i virtual TryOn con il business case di TA3 Swim filippotrocca.substack.com/p/virtual-tryo… #dataanalytics #firstpartydata #data #busines

Last episode of Next Advertising Era: Protected Audience API. I try to explain to everyone what they are and what can be the future. #Google #privacy #advertisingsolutions #digitalmarketing open.substack.com/pub/datawithfi…

Next Advertising Era - Google Privacy Sandbox: Attribution Reporting API open.substack.com/pub/datawithfi…

#Advertising #postcookie #nextadvertisingera

🚀 Data Maturity: la chiave per trasformare i dati in valore Perché la maturità dei dati è fondamentale per prendere decisioni strategiche? Scopri come migliorare il tuo approccio ai dati! open.substack.com/pub/filippotro… #DataMaturity #DataDriven