Associations invest plenty of time and money into building an engaging marketing plan to attract and retain members. So how do we maximize our impact with potential members to achieve growth and brand awareness? ow.ly/WwrA50uVD3d by Emily Hendershot for Association Adviser

Excellent talk on influencer marketing by Rachel Stephan at #EngageAssn yesterday. Bottom line? You’re no longer the voice of your industry - your members are.

Easy ways to turn members into ambassadors: ow.ly/iK2R50v10CW by Emily Hendershot of Nova Strategies

Congrats Robert Acton and team!!

Friends who have presented at events - what's the best thank you gift you've received? I'd love to hear all ideas!

I was today years old when I bought my first coffeemaker. I only ever drank it when traveling for work!

😍

Beautiful morning in Chicago!

Check out the view from our jets, #Chicago! We're excited to continue performing over the #WindyCity for the #ChiAirandWaterShow this weekend! Who's coming to the lakefront to see us tomorrow? #USNavy #USMC #ForgedByTheSea #SemperFi

What would you do if you could not fail?

Beautiful day to run the international half Detroit Free Press Marathon with my sister. Thanks to all the volunteers in Detroit and Windsor for making it such a great experience. #freepmarathon #spiritofdetroit

Your life matters more than you know. Don't give up!

Can't wait. I'm especially excited for the practical session. Associations need to know how to operational-ize all these lofty ideas. #DataAnalytics #AssnChat

When 2/3 of the dream team reunite for an event. #InnovationSummit20

Innovation Summit Highlights Strategies for Success in a Digital Future myassociationjourney.com/2020/02/26/__t…

ITCC Members gathered virtually on Wednesday, April 1 for the Spring Member Meeting and over 80 people participated throughout the day. Thanks to the community for a great experience! #ITcertification #technology #badging #itcertcouncil

We certainly love data visualizations, and this one is just about perfect:

“My team will never have the opportunity to grow and show their capabilities if I’m always there jumping in at every opportunity.” An excellent reminder (and blog post below) by my friend, Steve Athanas, on keeping our promises to ourselves when it comes to time off.

Many years ago Steve Athanas and I worked on a unique idea for the Boston VMUG. Building community is what associations are all about and Steve continually focuses on helping others connect, learn, and grow. Steve, thanks for all you’ve done for the community.