I genuinely believe EVERYONE’S business can be driving more revenue TODAY just by making better video content. So, I put together these 3 content types to have your team focus on asap: 1. Content that ENTERTAINS first, EDUCATES second (lower CPMs) 🧠 think viral audios,

Huge lesson we’re currently learning after scaling from 0% to 15% market share very quickly: Finding the right balance between direct response & brand marketing is CRUCIAL, especially once you reach 8-figures in a niche market (like us). Direct response keeps the lights on. It

Just went deep with Drew Arciuolo on the Boring Ecom Pod and holy sh*t One of the realest, most tactical marketers in the game right now. Here are 3 brutal truths Drew dropped about scaling brands in 2025: (Book mark this 🤯)

Just launched Demand Gen today and I see this… anyone else see Meta performance affected when running DG?

Matt and his team do an amazing job for us as well. A+++ creative agency

True or false: The more a creative agency uses VEO 3 for a brand, the more savings they should pass on to that brand

PSA: Your brand either sees Google revenue dominated by BRANDED or NON-BRANDED search. Whichever side it leans toward should heavily influence your paid social messaging

Your growth after product-market fit is mostly capped by your TAM Don’t launch 5 things at once. Grow one product until growth slows, THEN expand More products = → bigger TAM or → more confusion (too soon) Pick wisely

We’ve done some incredible things since starting VKTRY. Like, things I could’ve never imagined. I’ve gotta say, partnering with Alabama Football has been a “I can’t believe we’re here” type of moment 5 straight hours of content yesterday ✅ ROLL TIDE

How to go from $0 to $1M / mo in CPG Create digital content that explains the following: - the problem your product solves - the reason you made your product - what makes your product different Take winners, iterate and send all the above to ad account. Give appropriate

VKTRY’s first TV commercial is live, courtesy of Jacques Spitzer and the Raindrop team 🙌

I’m gonna buy this for Matt Tessar

When you see your friend’s brand on game day and yell out, “I KNOW THEM! I KNOW THAT GUY!” Drew Arciuolo

Feel like I don’t share all the cool stuff going on in the VKTRY world enough… Last week we went down to Nashville to outfit the Vanderbilt Volleyball team with VKTRY Insoles The coolest part was this was the team’s first season in over 4 decades years, so there was a really cool

Amidst Q4 madness, I have but two tips for you all: 1. Imperfect action outpaces perfect hesitation 2. Hydrate

URGENT: Does anyone know anyone at Meta who can help us with an emergency support issue? All of our payment methods are being declined and our ad accounts has been disabled Operators Aaron Orendorff Sean Frank Barry Hott ☄️ Drew Fallon David Herrmann Meta

Update: Meta flagged our account for suspicious activity and has not given a sound reason for why We are back up and running after getting through to support

Jeff Bezos: “You don’t understand my audience” When Charlie Rose asks him if the iPad is a “Kindle killer” in this 2012 interview, Jeff gives an incredible response: “It’s a very different product, and I can give you an example. If I came to you and said: ‘Charlie, I love your

Calling anyone who works in Ads Manager: We’re running into a bug where we get an error trying to pay our Meta credit line The system keeps telling me to pay the current balance even though that’s exactly what I’m trying to do. Curious if this has happened to anyone else??

Is there a must-hire Creative Strategist we should be talking to? We have 3 full-time in-house video editors and have driven 1.3B+ organic views since 2023. Looking for someone who can lead creative direction and scale what’s already working