How Brands Use Color #MakeBrandsMatter

Meet the Mini Millennials: Generation Alpha | Poole Thought Leadership poole.ncsu.edu/thought-leader…

NC State Poole College of Management assistant professor of marketing Heather Dretsch explains why generation Alpha will choose their parents brands. ow.ly/JCux50Ii7uy

“Me time” is valuable if you think about it as such!

Brands offering behind the scenes peeks are building meaningful relationships their followers - here’s what we found in our recent data:

TikTok is ALL the rage – especially among Gen Z. 📲 Heather Dretsch, assistant professor of marketing, explains how brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset & motivation. Read more. ➡️ ow.ly/jbSM50Lb286

How Marketers Can Connect With Generation Alpha salesforce.com/blog/generatio… via Salesforce

Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before. goodmorningamerica.com/living/story/w…

Although Gen Alpha slang confuses its older generations, this youthful group might not be that different from their Millennial parents. ☝️ trib.al/eIm4JNG

Five Things I Know About Marketing msi.org/articles/five-…

How Custom Content Has Changed TV Buying and Planning adage.com/article/media/…

40 Brand Logos With Hidden Messages, Starting With the Most Famous One | Adweek adweek.com/adfreak/40-bra…

This North Face Store's Floor Disappears, Forcing Startled Shoppers to Climb the Walls | Adweek adweek.com/adfreak/north-…

The winner of Super Bowl 2015 ads will be... puppies - Money - TODAY.com today.com/money/winner-s… via TODAY

Taylor Swift’s 5 Lessons for Marketers | CEB Blogs executiveboard.com/blogs/taylor-s…

Ad Review: The Super Bowl That Made You Cry adage.com/article/specia…

Traditional Media vs. Social Media Learn more from the Ogilvy PR survey -> bit.ly/2avveOG #OMISurvey

We’re joining Professor Dretsch’s traditional and digital brand promotions course this am. Student teams are presenting market research and advertising recommendations to Trophy Brewing Co management. #ThinkAndDo

Advertising’s giant conglomerates are struggling to keep up with the digital age wsj.com/articles/data-… via The Wall Street Journal

AddThis | Home authors.elsevier.com/c/1Wbbrc9~lrg3…