Congratulations to ICM Unlimited Samuel Tholley on his Hidden Pages initiative. Unfortunately given research telling us how many people think Churchill is a dog , I don’t hold out much hope for huge improvements in the GBPs grasp of history!

Great session with Walnut Unlimited Sharing our #appetiteforchange research and plans to take this forward! #MRSlive igd.com/healthysustain…

Introducing our enhanced ad testing approach: adMIRE©. Combining facial coding to capture moment-by-moment emotional understanding, implicit measurement to identify potential to persuade desired values and explicit testing to check delivery of key messages hubs.ly/H0zwnp70

Benedict Ireland, Head of Experience @SplendidUnltd spoke to The Times and The Sunday Times about the future of banking, suggesting that banks "need to have a ‘human understanding’ approach" for their Raconteur report. Find out what this means here - hubs.ly/H0zwVC80

The three main components of adMIRE© explained: facial coding, implicit measurement and explicit measurement. Each one is important to collectively understand brand fit and distinctiveness in advertising, amongst many other things! Here's a full breakdown of what each one offers:

We've made adMIRE©'s outputs easy to understand, with a 6 star success rating for the criteria that matters most, including brand visibility, cognitive attention and emotional intensity, to name just a few. Get in touch to find out the thinking behind these metrics! ⭐⭐⭐⭐⭐⭐

Stay tuned for more from adMIRE© now that it's out in the world. Until then, we've really enjoyed sharing the best of this new technique and what it's all about through the week. Thanks to @researchliveand MrWeb for sharing this new release with the world.

Welcome to the new look Realise Unlimited! Our logo may be new, but the mission to deliver better insight through #datascience and #analytics remains the same! Find out more at hubs.ly/H0B1Jls0

Using implicit testing back in June on our data around #coronavirus, we discovered explicit willingness to take the vaccine was high, but reaction time testing showed there was a great deal of #uncertainty. Reaction time testing can better help predict future behaviour!

The 2020 Research-live.com Award for Young Researcher of the Year is jointly given to: -Tarek Chaudhury (tarekrevs) from discover.ai -Bessie Pike from Walnut Unlimited Congratulations to you both! #MRSawards

Here is the (socially distanced) moment our very own Bessie Pike was awarded Young Researcher of the Year at the 2020 #MRSAwards 🏆 Congrats Bessie. Thank you MRS Research-live.com and the sponsors Cint!

2021 just got a lot more exciting! MRS has announced Impact 2021, and we'll be taking part! During this three-day digital summit, we'll be chairing a panel discussion on the future of brand trust with some show stopping panellists. Find out more: hubs.ly/H0CHPHJ0

Which is the best #vegan mince pie and what does #sensoryscience have to say. Read our expert view in The Grocer tinyurl.com/y7ekuy6a

Can the vegan mince pie measure up? The epic battle commences...

We'll be presenting twice (yes, twice!) at the Neuromarketing 2021 Series from @nmsba. Themed ‘Making the World a Better Place’, this series brings insights & inspiration from #neuro & #behavioralscience to face the challenges of purpose-driven marketing: neuromarketingworldforum.com/blog/agenda-ne…

Apart from just being amazing #cobrakai was so good because the power of #nostalgia. Want to find out the #neuroscience behind nostalgia? Then listen to our podcast with U N L I M I T E D featuring cristina de balanzo Шилли Walnut Unlimited

We've refreshed our claims testing capabilities which now consist of a suite of three tools rooted in key specialties like behavioural science and neuroscience: ClaimOPTIMISER, ClaimSCOPE and ClaimSUBSTANTIATOR. Learn how each of these tools work here: hubs.ly/H0J0TGS0

We are back with neuroscience ad testing! Time to optimise advertising with the power of neuroscience

Calling all Senior Research Executives! We're #recruiting! If you're looking to take the next step in your career and work with some of the biggest #Retail and #FMCG clients, we may have the role for you... hubs.ly/H0SlM5z0

It’s been the question on fans’ lips since the latest instalment in the Bond franchise dropped: who should be the next 007? We applied reaction time testing to see who the nation believes should be next. Read the full article in Research-live.com here: hubs.ly/Q018YB_K0