'Lists work well as they're easy to read and fun' Melissa Hoyer Networx Events #nxsyd

We're LOVING the @ChobaniAU Dips! #DipJustGotReal #Mondaysarebetterwithchobani

"there’s unabated curiosity for the new, the different, the next, the better way"Ruth Haffenden Content King #nxsyd bit.ly/1Vkumfz

Congratulations Kamalaya Koh Samui! x.com/LuxuryTravelAU…

"Content marketing is creating content that your audience is passionate about" #nxsyd

Fullhouse tonight at the Networx Events Bootcamp: Secrets to Thumb Stopping Content Content King #nxsyd

We should always be thinking about "what we can give our customers and audience at the brand level itself" #nxsyd

content marketing needs to exist across an entire organisation - from the legal team to, sales, marketing, HR and culture #nxsyd

"With so many channels and audiences, consumers today are not on a linear journey. It's important for brands to adopt a pretzel strategy"

It's important to measure and test results in real-time, monthly, quarterly and annually #nxsyd

For content to go viral it takes a plan, thinking and a strategy #nxsyd

People are no longer looking at ads, we need content that will engage them #nxsyd

Tell a great story- ask yourself what is it that your audience whats to engage with? You need to be authentic, credible & transparent #nxsyd

Consistent content is key but it also needs to be good Sara Donaldson #nxsyd

Bree from frank body says "our approach to influencer and marketing is different to what it was three years ago"

Marketers need to tap into a long partnership with bloggers and take the time to nurture the relationship Sara Donaldson frank body

frank body says they're looking for brands to partner with them for brand awareness #nxsyd

When sending products to bloggers, touch base before sending and then again after #nxsyd

When you work with bloggers its important they don't have the vanity and have the passion at their core #nxsyd

An interesting read on the future of PR Vanessa N2N Communications influencing.com/au/story/pr-ev…