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If they can manage the transition to an ad model without consumer backlash, this would be a huge opportunity for advanced TV advertising. It's a big if; well curated ads to recreate a cinematic experience might be the way forward.…lnkd.in/ekq7rZi lnkd.in/eqRsF8q

'If you can't measure it, you can't monetise it properly'. Brilliant observation on the monetization of an increasingly fragmented TV marketplace from Ian Whittaker at Liberum. Consumers in all demographics still want great content but tougher for broadcasters to monetise. #NVF18

Samba TV ready to rock Mindshare Huddle 2018. Come and check out our terrifying VR experience! Mindshare UK

We had a fantastic day with @Mindshare_uk at the 2018 Huddle! Thanks to everyone who "walked the plank" (awesome job Helen McRae!) and joined us for great discussion about #TVdata and #TVanalytics. Check out our pics and videos: hubs.ly/H0fyYGH0

Jamie Oliver is burnishing Shell's reputation – and tarnishing his own ⁦Jamie Oliver⁩, really? Surely you don’t need the money? There are better things you could use your influence for mate! theguardian.com/commentisfree/…

What should Apple do with it’s huge pile of cash? An interesting suggestion from JP Morgan... lnkd.in/ejnKKYg

Fascinating read from IPG Medialabs. Some key points... Continued growth of OTT TV services Increased ad avoidance Consumers explicitly trade their personal data for content lnkd.in/evJp-Ku

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⁦WPP⁩ CEO Mark Read ⁦Mark Read⁩ at #isbaconf discussing the power of combining technology, data and creativity to engage consumers. Fascinating stuff! ⁦Samba TV⁩

Jenny Biggam from ⁦the7stars⁩ discussing agency client relationships at #isbaconf “move beyond the basics of transparency to build a different culture around these relationships” ⁦Samba TV⁩

Paul Knight from ⁦MG OMD⁩ discussing a refreshing new pitch process for the Govt account at #ISBAconf. Nice to see at least one area where taxpayer’s money is being spent wisely! ⁦Samba TV⁩

Tess Alps ends the ‘Future’ debate calling out Addressable TV as a key issue for TV’s future. Decipher have authored a new report on Addressable TV for marketers - to be published by ISBA later this month. #ISBAConf

Fascinating insight from Alexandra Willis at liverampuk #RampUp19 talking about Wimbledon’s goal of being the world’s premier annual sporting event. Loving the big, bold goal, great use of data.

TV’s Data Driven Future panel at #RampUp19. Interesting view from Joanna_Burton...data driven TV won’t drive as much as revenue as people think. Let’s see, there are some big bets being placed here by all the major broadcasters. #LiveRamp

Samba TV UK are hiring! Looking for an agency sales superdooperstar with 3-4 years experience to join our fun, fast…lnkd.in/e9hhyQq

Proud of Team Samba TV Disney Parks and Walt Disney Studios for the collaboration announced today at #disneyaccelerator

The battle for attention in the living room shows why you need a sound cross-screen targeting and measurement strate…lnkd.in/geiWy9y

#AWEurope kicked off nicely with a great Targeted TV panel. "Consistent and reliable measurements across screens, platforms and markets a huge challenge". Not too long to wait until Samba TV can help you, Jakob Nielsen! Finecast