In looking for new roles to play for designers in building a different world, we have found lots of questions and challenges. Many of these queries were gathered in this article. Have you found similar problems in your work? alexrouxel.medium.com/making-the-cas…

There is a disruptive nature in social sciences methodologies. Can they lead us to a new stages of design? Would they allow us to promote and adopt change more easily?

Have you found working with typologies of personas outdated? Perhaps it is time to move towards a methodology that embraces in a better way the complexity of modern times.

In Seed we consider that it's better to focus in what people do than in what we think they are. #biasinresearch #practicetheory #empiricalapproches

Focusing on how people interact with the world around them and how they create and reproduce meanings can lead to methodologies that aim to grasp the complexity of our social realities.

Our research toolkit has been designed to address people's behaviours in their interactions between them and the material and inmaterial worlds.

Nuestro kit de herramientas de investigación ha sido diseñado para analizar los comportamientos que tienen las personas en su interacción entre ellas, y entre las personas y los mundos materiales e inmateriales.

Having a conceptual framework provides clients concise information about what are the strengths and limitations of our approaches.

Usar un marco conceptual permite a los clientes conocer los alcances y limitaciones de nuestros modelos y metodologías de trabajo.