Why Tracking Your Business Efforts Matters Delisi Friday explains why every business owner should look at real data to see what efforts truly pay off. She shares an example of how sending more client gifts led to more Google reviews and stronger ratings. She highlights the value

Supporting Clients Through Difficult Life Moments Delisi Friday explains how thoughtful gifts during challenging times—like loss, divorce, or grief—can leave a lasting impression. She reminds business owners that people always remember how you made them feel, especially when

When Too Much Detail Creates Messy Marketing Data Delisi Friday shares an example of a law firm tracking where new cases came from using social media sources. The firm listed platforms like Facebook, Instagram, LinkedIn, TikTok, and X as separate options instead of one social

Everyday Moments Are Gifting Opportunities Delisi Friday highlights common life events that create perfect gifting opportunities, from new businesses and homes to weddings or babies. By training staff to listen for these moments, law firms can strengthen relationships and create

Why Bad Data Stops Law Firms From Making Smart Decisions Delisi Friday explains how reviewing case data often exposes missing or incorrect information inside a law firm. When reports are pulled and reviewed together, problems show up such as missing referrals, wrong revenue

The Importance of Marketing Data Before Making Decisions Delisi Friday explains why reviewing marketing data is essential before forming any opinions or strategies. She highlights the need to understand where referrals are coming from, the revenue from cases, and other key

Key Marketing Information Every Business Should Track Delisi Friday emphasizes the importance of tracking the right marketing information. She explains that knowing the source of each case and how it was acquired is critical for accurate reporting. Too many tracking options can

Why Good Analytics Fail Without Clear Ownership Delisi Friday explains that most lawyers understand how important analytics and data are for their firm. The problem is not the system or the fields that need to be filled out. The real issue is that no one clearly owns the job of

Delisi Friday says bad marketing data does more than you may realize. It quietly leads law firms into making bad decisions without ever noticing. Click the bio link to watch the full episode. bio.link/delisifriday

Why Too Much Data Can Hurt Your Law Firm Delisi Friday explains that when law firms collect too much detailed information without reviewing it regularly, the data can become overwhelming and messy. Breaking down sources like Google, Facebook, Instagram, and Twitter separately

Most law firms think their data is fine until someone reviews it. Delisi Friday sees missing referrals, missing referral contacts, and missing money every time. Every. Single. Time.   Click the bio link to listen to the full episode. bio.link/delisifriday

The Reports Law Firms Need to Judge Referrals and Ads Delisi Friday explains that law firms should regularly review reports that show how many cases come from each referral source and marketing channel. This includes referrals from partners and leads from ads like Google LSAs or

The Difference Between Fixing Data and Solving the Real Problem Delisi Friday explains that when firms uncover missing or incorrect data, they face an important choice. They can fix the issue by correcting it once and moving on, or they can solve the problem by preventing it

Why Simple Reports Matter More Than Fancy Dashboards Delisi Friday explains that not every law firm needs advanced dashboards to improve performance. While dashboards can be helpful, they often require outside help to set up. Simple reports are still valuable if they are easy to

Why Shared Responsibility Leads to Missing Case Data Delisi Friday explains that many law firms assume multiple teams will catch missing information as a case moves forward. Intake, pre lit, and litigation may all touch the file, but when everyone is responsible, no one is truly

Tracking Case Fees and Timelines for Better Reporting Delisi Friday explains why tracking attorney fees and case timelines is essential. She highlights the need to record when cases are opened and closed to understand how long it takes to earn fees. This information, often

Dashboards help law firm owners see problems faster. Delisi Friday recommends big picture visuals over endless spreadsheets.  Click the bio link to listen to the full episode. bio.link/delisifriday

Why Detailed Reports Show True Value of Referrals Delisi Friday explains that looking beyond the number of cases is essential to understanding their real value. She shares how one high-value case can generate more revenue than multiple smaller cases, emphasizing the importance

Tracking Case Dates to Stay Top of Mind with Referrals Delisi Friday explains the importance of tracking case open and close dates. Knowing the date of the last referral and how many cases are still active helps prioritize follow-ups. This ensures relationships with referral

Why You Should Always Note Food Allergies When Gifting Delisi Friday emphasizes the importance of keeping track of food allergies when giving gifts. Drawing from her own experience with coeliac disease, she explains how forgetting allergies like gluten or nuts can cause serious