Predictable privacy, not proprietary privacy, is better for consumers and the ad/media industry. Collaboration to develop true technical standards makes this possible. Alex Cone at #iabtechlab compares Apple's approach to a standards-based alternative.

Trade Desk, LiveRamp, others are developing increasingly privacy-centric addressability solutions and will continue to do so. Rearc doesn't aim to inhibit that, it aims to ensure baseline consistency, interoperability, and accountability.

Great to have broader collaboration on privacy-centric #addressability and #predictableprivacy. Here's how the Partnership for Responsible Addressable Media fits with IAB Tech Lab's #ProjectRearc: iabtechlab.com/blog/tech-lab-…

Yes! Thanks to Paul Bannister for calling out the active roles publishers and others need to play to fight ad fraud.

Excited to kick off IAB Tech Lab's REBOOT 2020 event tomorrow! Join us Tue-Thu 8-11:30am PDT for in-depth discussions on standards for privacy, addressability, brand safety, video, & more. iab.com/events/iab-tec…

No pressure! ;) Really looking forward to a good, timely conversation...

1 day, 4 releases, 1 major step towards #addressability with greater #privacy and #accountability...and countless people to thank. IAB Tech Lab #PRAM

Great summary of today's IAB Tech Lab #PRAM releases for #addressability, #privacy, and #accountability. adexchanger.com/online-adverti…

My colleagues IAB Tech Lab and I took today's Google Ads blog post + Dennis Buchheim's interview with Google Ads product leaders today at #IABALM and made an explainer. iabtechlab.com/blog/finally-s…

Telling the story of what IAB Tech Lab is doing -- and why -- to create a sustainable future for advertising addressability with privacy and accountability: iabtechlab.com/blog/re-archit… (Thanks to Jordan Mitchell, Alex Cone, Ben, and many others!)

Excited to partner with @Mozilla to propose a new privacy-preserving standard for ad measurement – Interoperable Private Attribution, discussed at this week’s @W3C. Read more about Ben Savage’s conversation with James in AdExchanger: adexchanger.com/online-adverti…

Encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google. We look forward to continued work with them and the ecosystem on privacy-enhancing tech through industry groups. blog.google/products/andro…