#harlem

This week at Alibaba: $BABA earnings, Peppa Pig Official to debut in China theaters, Abercrombie & Fitch reflects on one year on #Tmall, R. Danielle Bailey on luxury consumption in China, and more. Read and subscribe here: alizi.la/2wsOh3s

China's "Mr. Bags" recommends CHANEL Longchamp Louis Vuitton Hermès #Supreme gucci buff.ly/2DgTZM9

International brands use #SinglesDay to reach the affluent millennial Chinese diaspora in the US: l2inc.com/daily-insights… @L2_Digital

#SinglesDay is “the Super Bowl of China” - a must do annual event for marketers #Double11 #1111

#SinglesDay has grown from $8b GMV YR1 2009 to $25B GMV in 2017

The Alibaba Group Tmall Innovation Center is helping global (eg Dove Chocolate) but more interestingly local brands (eg Pechoin) to develop premium products based on mining customer data

It took one hour and 48 seconds for GMV to reach 10 billion USD.

Streetwear and sneakers are the new luxury goods and increasingly activewear brands are expanding into fashion particularly in China where Farfetch and Stadium Goods are prospecting for growth. In China brand searches for streetwea…lnkd.in/dJHurpi lnkd.in/dvtvVrv

Sign up for our monthly newsletter to receive a recap of all the great research and insights coming out of the L2 Inc. APAC team and the best of what we are reading from across the web. Some great content this month including takes on Douyin, YNAP, Alibab…lnkd.in/eNg8y-j

Happy New Year! Thanks to all in this space from whom I continue to learn every day. lnkd.in/dDkCv3T

Survey reveals 63% of #Chinese tourists used Alipay during overseas travel last year: bit.ly/2GShLei via @Nielsen #Chineseoverseas #mobilepayments #cashlesssociety

China’s Lipstick Obsession via @L2_Digital #china #beauty l2inc.com/daily-insights…

Alibaba opens car vending machine in China that gives free test drives for people with good social credit theverge.com/2018/3/26/1716…

Youth Wins China’s Fame Game #influencermarketing l2inc.com/daily-insights…

New launched online database of 245 China digital marketing agencies. Invaluable resource for brands both big and small wanting to find partners for effective China digital marketing kawo.com/en/china-digit…

WeChat and Alipay battle for retailers' mobile payment allegiance: l2inc.com/daily-insights…

Tmall’s Luxury Pavilion Launches New Loyalty Club alizi.la/2qpMny5