💥New #positioning, #naming & #brandidentity for #StayVista (formerly Vistarooms) brings a fresh voice to luxury hospitality—building new codes of curation, personalisation and intimacy relevant for a new travel mindset that seeks differentiated choices. Case-study coming soon.

New Project Feature. Designing for explosive growth—strategic thinking & making of the brand identity system for the Mobile Premier League universe. Case-study by the sharp folks at TheHardCopy → thehardcopy.co/mpl-ups-its-de…

Ending the week on a hearty note, with the launch of the new Licious brand identity. Watch this space for updates on the brand l̵a̵b̵o̵u̵r̵ flavour of love next week :) #brandidentity #newwork #ForTheLoveOfMeat #Rebrand #brandlaunch youtu.be/ixLkkFxYgsM

Our partnership with Licious to refresh the brand identity, was focussed on establishing distinct & authentic expressiveness, while building the identity framework for a (de)licious future of possibilities. Heartier, meatier and loaded with flavour, Meat the new Licious :)

New Work 📣 The men’s inner-wear segment in India, has been stagnant for long. The new Dixcy Scott #brandidentity challenges this status quo as a response to changing consumer aspirations & the brand’s ambition to grow with stronger differentiation. Read: tinyurl.com/4db5ys54

New Feature. This week TheHardCopy traces the transformation of 40 year old mens's inner-wear brand Dixcy Scott, featuring our work in #brandidentity that speaks to a new aspiration and image of the self. Read the insightful case-study here: tinyurl.com/3ysfd75m

💥🌿🍴New brand-mark reveal → Juicy deLiciousness interpreted with plant-inspired fullness for UnCrave launched by Licious 🍴🌿💥

Here's to light, laughter & standing together through everything we do, every day—from all of us at Codesign ✨ Happy Diwali!

LEAD to Launch: The new #brandidentity for @leadschoolindia expresses its confidence in the propulsive power of high-quality school education, at the onset of a growth phase that saw the organisation expand its schools network & reach unicorn status. tinyurl.com/3rrsk7kp

New beginnings at the end of the year. First look at the new logo for Navi: UPI, Investments, Loans & Insurance as part of the #brandidentity transformation. Stay tuned for more updates in the new year! — Press: tinyurl.com/5b6yv2xd — #branddesign #finance #startupindia #startupbranding #navi

📣 Giving voice to a curator-mindset in luxury hospitality, for India’s largest network of premium private stays—our new work in #positioning #naming & #brandidentity for #StayVista celebrates a mosaic of inspired choices. Detailed Case-study: tinyurl.com/2s3bufyc

📣 Thrilled to find four of our #brandidentity projects featured in a round-up of major brand launches and rebrands of 2022 by TheHardCopy → tinyurl.com/49edvtmp 🔸 Dixcy Scott 🔸 Tasva (ABFRL x Tarun Tahiliani)🔸 ET Money 🔸 Navi

New work 🍻 Fresh flavour for a flagship favourite. Our partnership with Bira 91 to create a distinct #brandidentity for its classic White beer—differentiating it within its own portfolio & from competition, and building for variants in the future → tinyurl.com/mr446vfr

Volume on ↑ Updated case-study alert 💥 The full story of the dynamic identity system we created for MPL (Mobile Premier League)—a behaviour led approach to visual, motion & sonic design, to create immersive branded environments for high-energy content. 🔗tinyurl.com/4c9b5vr9

🟡New Work: An endearing #brandidentity system for kids-centric furniture & decor brand—Smartsters. A simple, thoughtful design toolkit that celebrates expression & room to grow, with multiple solutions for dynamic D2C environments🟡 Case-study tinyurl.com/yuwfvycu

Co-founder Mohor joins this year's stellar panel of judges at the Kyoorius Design Awards.

Founded by Nikunj Biyani & #RanveerSingh, SUPERYOU is on a mission—to make protein simple & inspire people to live their best life. We created a big, bold #brandidentity that celebrates the audacious desire to live without barriers & standout in offline+online retail. #superyou