"If you don't embrace Al at a creative organization, you are not going to work in the organization for a long time or much longer. The people that use AI are going to be liberated, find new ways to create and add new value to unlock," Michael Treff, CEO of Code and Theory at

Our last day at #AdobeSummit is going strong. Check out our recap from day two, where we delved into how AI is transforming marketing, the fan experience and creativity. codeandtheory.com/single-page/ad…

If you missed #AdobeSummit and are looking for the top insights and announcements, look no further. We've compiled our six takeaways, including why brands shouldn't underestimate change management and how content creation is becoming central to business operations. Plus, we share

Former Cosmopolitan Editor-In-Chief Jessica Giles shares why the most successful publishing brands must move beyond traditional editorial structures to create more dynamic, interactive relationships with their readers. Now, as Managing Director of Code and Theory's Media

"The best thing about this place is the people because they're the smartest people, they're the most ambitious and they will push you every day," says Code and Theory's Arjun Kalyanpur. Fast Company named us one of the World's Most Innovative Companies in Design and Teamwork. We

Thank you to Campaign US for this honor! Congratulations to our clients and teams who work with us to push innovation across all arenas. We’re happy to accept this award on behalf of you.

OpenAI's new image generator represents a subtle game changer for the creative process, says Chief Creative Officer Craig Elimeliah. He shares why the biggest disruptors will be those who can guide the machine toward something meaningful. "We’re moving from creativity as craft to

CA Winner: Code and Theory. “Sutter Health - A Powerful Tool Building Resilience in Today's Youth.” Scout, their mental health app, addresses youth anxiety and depression. ow.ly/hHUC50V1Rl7

With AI tools embedded into almost every aspect of the ad business, there are always trials and errors that emerge. Code and Theory CTO David DiCamillo shares a story about accidentally blowing through a year's worth of Airtable credits when testing its AI capabilities.

Carmelo Anthony made the Basketball Hall of Fame! He's not only a 10x #NBAAllStar and 3x Olympic Gold Medalist but also an exceptional individual to spend time with and take the stage with. Congratulations, from everyone at Code and Theory and Stagwell!

CCO Craig Elimeliah shares why it's time to reimagine the future of travel: where in-flight entertainment "IFE" is the gold standard, your phone becomes your co-pilot and the experience is so personalized your seat back screen becomes your companion. Learn more:

"OpenAI's new 4.0 image gen and the ability for us to just take images, plop it in, prompt ourselves, and getting the fidelity of what they just deployed this morning has actually shook me and our entire team building out this accelerator… They've just solved the problem that

Customer loyalty has continued to change over time. So how do you win right now? CCO Craig Elimeliah says it's time to move away from punch cards and into creating amazing experiences for consumers. For more on this, he joins Morning Brew ☕️'s Jeena Sharma and other industry leaders

Only 16% of travelers want human help. The rest? Tapping, swiping, booking—on their terms. In travel, AI isn’t a nice-to-have—it’s the new infrastructure for our digital-native travelers. Chief Growth Officer Brent Buntin breaks down how AI is reshaping the modern journey and why