Very (very) occasionally we release one of our Corporate Sponsor reports publicly... Report 79: What happens when brands stop advertising? Read it now (for free) on our website. marketingscience.info/when-brands-st… Byron Sharp UniSA #evidencebasedmarketing

Mark Ritson: Procter & Gamble doubled down on marketing when Covid hit, while Coca-Cola went dark. The former’s revenues surged, the latter’s dwindled, and Ehrenberg-Bass data now proves if you stop advertising you lose sales. marketingweek.com/mark-ritson-pg…

What is the difference between #marketing and #branding? There are certainly similarities. Essentially, you brand is the foundation on which everything else is built. It's SO much more than just a logo or a colour scheme. #Branding #design #marketing #advertising #creative