Nightclubs remain a great channel to trial drinks. CGA by NielsenIQ’s latest OPM research highlights the growth and key trends across the nightclub channel in the US On Premise, here: bit.ly/3FMUyfb

With noticeable inflation increases across 2022 and subsequent cost of living rises, it’s essential to understand how this has and will continue to impact consumer behaviour and visitation to the On Premise in the future. bit.ly/3UNWQyM

Canada’s On Premise has once again shown resilience throughout the past year. Looking ahead to 2023, what are some of the key behaviours suppliers and operators should be watching to optimise On Premise strategies? bit.ly/3PsHJd5

.CGA by NIQ revealed that 76% of consumers surveyed said they expect to spend more or the same as they have been spending in the on-premise over the next quarter ow.ly/572q50M1Z0w

In a report from CGA by NIQ, Tequila was found to be the preferred spirit of US drinkers in 2022, with many opting for the agave-based spirit over higher-end brown options ow.ly/Qoki50M35YM

Bars and restaurants are essential for driving awareness and trial of drinks brands, with 61% of consumers in the US more likely to look for new brands in the On Premise as opposed in in stores. bit.ly/3HMJGPD

Over the Christmas period, 80% of consumers in Mexico are planning to visit the On Premise, with restaurants the most popular venue type for 89%, with cafes at 61% and bars the third venue of choice at 58%. Beer is once again the drink of choice. bit.ly/3HN0G8l

Due to the nature of airport visits it’s important for brands to engage and attract consumers in a variety of ways. Consumers are more likely to visit either food-led (35%) venues or those that offer both food and drink (36%). bit.ly/3i3lDli

CGA by NielsenIQ's Drew Hummel and NielsenIQ's Jon Berg recently shared the latest sector insights at a special beverage alcohol industry webinar 'What’s new and next in US Bev Al'. Here are ten of their key takeaways - bit.ly/3vA5A1i

Christmas Day was the third biggest Sunday in the US On Premise in 2022, beaten only by Mother’s Day and Father’s Day, while New Year’s Eve saw a velocity uplift of +13% vs the average Saturday – exceeding uplift levels seen in 2021 - bit.ly/3Xadsmo

CGA by NielsenIQ’s BeverageTrak solution combines powerful datasets to provide a view of how brands and categories are being consumed, when and at what price. Download the latest snapshot: bit.ly/3XxFNTf

Our latest consumer research in Mexico reveals that despite cost of living factors, visitation to venues remains positive with 53% of consumers having visited the On Premise more often than usual over the past month. Download the latest report here: bit.ly/3D2fBZ4

New Year’s Eve was truly a night of celebration across Canada, outperforming velocity sales last year by +39% thanks to a +71% increase in traffic. The On Premise also gained velocity uplifts of +13% vs the average Saturday in 2022 - bit.ly/3WvfMDe

Support portfolio planning and marketing efforts by asking any questions of your choice to a sample of 7,500 Canadian On Premise visitors in CGA's upcoming OPUS (On Premise User Survey). For more information, contact Mitch Stefani at [email protected]

56% of US consumers have noticed some sort of drinks promotion in the On Premise during their visits. These promotions tend to be discount pricing, followed by the offer of free samples. View the snapshot or find out about subscribing to the full report: bit.ly/3Hwqy8c

In 2022, almost 1 in 5 On Premise users said they visited Nightclubs. These consumers are most likely to visit with friends, and with group deals/offers performing well in Nightclubs, there’s an opportunity for venues to capitalize on this occasion. bit.ly/3JeKXji

Hot topics in the latest Mexico consumer impact report include the importance of the On Premise, On and Off Premise purchase decisions, and consumers' plans for domestic travel. Download the free Mexico Consumer Impact Report here: bit.ly/40pHtjX

Insights from the Atlantic Club trip are bolstered by research from CGA by NielsenIQ, revealing sales trends and people’s latest habits and preferences in Austin’s On Premise, to help suppliers and operators identify and reach their target markets bit.ly/3HJOvYf

This profile is no longer monitored. Explore the latest On Premise news & insights at CGA by NIQ