Figuring out what makes a good trademark

🎶 IP & MUSIC: Feel the Beat of IP 🎶 Where creativity meets commerce, and where art is empowered by IP law. We protect the business of sounds that move markets and inspire the world. 💼🎤⚖️ #FeelTheBeatOfIP #IPandMusic #CreativityMeetsCommerce #ProtectTheBeat #EIPO

Intellectual property is exactly that, property.

Sometimes the most valuable IP is knowing what not to do. Competitors waste time on mistakes you already know to avoid - negative knowhow .

Chatting with the UNESCO Sec-Gen At EIPO, collaborations matter — they help us protect & commercialize Eswatini’s creativity, from heritage to cutting-edge research. Together we’ll empower creators & drive sustainable growth. That’s worth smiling about. 🌍✨ #IP #EIPO #UNESCO

Bheki Nhleko & Sanele Simelane drumming session, turned recording session. Copyright ownership in spontaneous compositions?? Creativity can be serendipitous. If in doubt who owns the copyright in your music creations, ask the good guys at EIPO or ESWACOS. youtube.com/shorts/OeIlLeg…

📢 The Ministry of Commerce, Industry and Trade recently hosted a “Brands That Matter” Masterclass for the creative ecosystem - engaging practitioners at the early stages of the lifecycle of creations that ultimately find protection at the Eswatini Intellectual Property Office

Processing fluency: the fancy branding term for why simple names (Coke, Nike, Apple) feel safe, credible, and trustworthy to customers + investors. Keep it short. Keep it sticky. Now you know. #EIPO #InnovatorsAssociationOfEswatini #BrandBuilding

A Moment with the Registrar: The making of a great brand - hear from Dr Thebe Ikalafeng Thebe Ikalafeng one of Africa's most influential individuals and branding icon. The Moment Episode 12 youtu.be/NWsmC9w_qBw?si… via YouTube

🎀 This particular Barbie® crew is high-maintenance. ♻️ In Eswatini, artisans are turn waste into handcrafted trademarked dolls & accessories for exports. Protect your creations & grow your brand—visit EIPO! #EIPO #Upcycle #Branding #HandicraftDepartment

For fascinating bedside reading, grab the latest edition of @Inside_biz where they also feature yours truly. I share a snapshot of how Eswatini is set to take on the world, the creative economy world, that is, using IP.🌍🎨 facebook.com/InsideBiz.co.s…

Limited situations of using IP without permission or payment… after all IP is a balancing act between interests creator and ‘enlightened’ user.

Why did #WIPO’s Daren Tang, Saudi IP Head & the fine gentleman try pottery? Because clay, craft & creativity go hand in hand with IP. Pottery is big business, and Eswatini’s world-class clay is ready to make its mark. #EIPO #DesignLaw #IPandInnovation #MadeInEswatini

“Stealth Misfire” born

“Stealth Misfire” born

Creativity, certified. instagram.com/p/DTlW41AjMCcC…

The Makoti Festival is a Swazi cultural celebration honouring women and tradition in style. With EIPO registration, it is now fully protected by the State against infringement. The Ministry of Commerce, Industry and Trade continues to safeguard brands and protect consumer trust.

The business of music runs on IP - from studio to stage to store. Copyright earns royalties. Trademarks build artist brands. Designs drive merch value and enhance performances. Patents protect the tools & tech. EIPO: protects the sound, the brand, the look, the technology.

Build big brands

Had a great time at the Nedbank Business Watch on EswatiniTV, dissecting the economic importance of Intellectual Property in the Business of Fashion, a program by the EIPO #IPrunway