"If it's free, you are the product" is becoming "if it's free, you are the training data" ;-)

#GoogleAnalytics 4 export to BigQuery now includes collected traffic source information in the schema. The values in these fields are still showing up as null, but a good indicator that we may see session based info in the root schema.

New stuff coming to the #GoogleAnalytics4 export in #BigQuery: - New fields with event-level traffic source data to make it easier to parse campaign data from individual hits - New export (separate table) for user-level data Coming Q2 2023. h/t Johan Strand

Significant improvements to #ga4 #googleanalytics Audience Builder were just released! Most importantly - item-scoped dimensions and metrics can be used in creating audiences! Added improvements to audience operators, dates, and event values... Nice!

Hey, Google Ads ... is it #gBraid or #gbraid ? support.google.com/google-ads/ans…

Dear Google Analytics 4. My latest article is a ranty rant rant about the current state of things, a nostalgic look at the past, and a hopeful look into the future. simoahava.com/analytics/dear… #googleanalytics #measure

5 new dimensions and one important metric added to #GA4 Audience builder...

What a ride it's been! My oldest property was just a few months away from becoming a legal adult! Goodbye, #universalanalytics, and thanks for all the fish!

Finally!

Today we're expanding our support for Product variants through Schema.org ProductGroup markup, including validation support in Search Console and the Rich Results Test. Learn more: developers.google.com/search/blog/20…

Session room preview at #measurecamp #measurecampsplit #croatia

LookerStudio and GTM still send usage data to Universal Analytics properties... Google Analytics