Many marketers have concerns regarding the use of AI in marketing. While the benefits seem limitless, it’s crucial to understand the drawbacks and how to overcome them. Here's the top 4 drawbacks of using AI (and how to overcome them).

If emails are so highly coveted in marketing and sales, then why are most businesses not verifying them? 🤔 Instead, try these tactics to validate your email list before you hit the send button on your next email sequence or ad campaign. pulse.ly/ettslwhd92

'Tis the season. 🎁

Remember to send your one mandatory email before December 31st (or don't, time isn't real) 📼 by Pasha Grozdov

According to HubSpot, 55% of customers rely on recommendations and have come to trust companies less. Enter in: the customer-oriented marketing model. #customeroriented #gtmstrategy breadcrumbs.io/blog/customer-…

Hyper-personalization sets the stage for more fruitful interactions between businesses and leads, that's true. But it's a lot more involved than just adding someone's name and company to a generic and bland email template. pulse.ly/gqhdepy6yh

Only 51 more weeks to go 🫠

Research shows that 30% of automated emails convert. If you don’t have auto-email sequences in your sales strategy, that’s a big chunk of change to lose. Let’s dive in to understand how they work and what they should look like. bit.ly/47FocgQ

Not many people think of public relations (PR) as a lead gen tool. However, PR can actually generate leads for businesses, including your B2B company. In this article, we’ll focus on seven tips you should follow for effective PR lead generation. bit.ly/48AObHR

Salespeople who bypass customer objections enjoy a close rate as high as 64%. The other 36% probably won't be salespeople for much longer. 👀 Here are 6 of the most common #customerobjections and how you should respond to get a yes. breadcrumbs.io/blog/customer-…

Just like your own home, your email database could do with some seasonal cleaning. 🧹 Here are five strategies you can implement today to increase your email deliverability and sender score by decreasing the amount of dirty data in your CRM. bit.ly/3SyTUbz

To turn fresh prospects into interested buyers, you need to resonate with them. Check out these four #coldemail best practices and five cold email templates to inspire your campaigns. breadcrumbs.io/blog/cold-emai…

"We both breathe air, want to connect?" Take a page out of Jordan Crawford and Eric Nowoslawski's playbook and see how they used AI to resonate with their cold email outreach: bit.ly/3vS3U6E

Someone tell Elmo to cool it.

The email marketing landscape is changing. And with every challenge, marketing teams must become more creative with their approaches and strategies. In this article, we discuss the top email marketing challenges marketers face and how to counter them.

Looking to level up your email outreach and cold email tactics? In this article, we’re taking a closer look at email personalization and sharing five clever examples to help you nudge leads to conversion. breadcrumbs.io/blog/email-per…

As a sales leader, it's tough to know just where to start when creating your models. In this article, we’ll cover what predictive lead scoring is, the difference between manual and predictive #leadscoring, and considerations to make before you dive in. breadcrumbs.io/blog/predictiv…

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Gary Amaral Breadcrumbs A jack-of-all-trades leader with extensive experience in creative marketing, Gary Amaral co-founded @BreadcrumsIO in March '20 and has seen tremendous results since (incl. helping Thinkific reduce their SLA by 99% AND double their MQL to OPP rate in just three months ⚡️

We’re thrilled to announce that Breadcrumbs and MadKudu have joined forces to bring signal-based selling to the world. Read the full article here: breadcrumbs.io/blog/breadcrum… #SignalBasedSelling #BreadcrumbsXMadKudu #InnovationInSales