Your expertise is not your offer. Ann Carden put it perfectly: "All of that brilliance can come into your offer, but it comes in in a very simplified way." Her approach: Pick 3-4 main buckets, create one branded offer, and name it. Early in my consulting career, I listed

Real talk: It's not perfection that wins over clients—it's authenticity. Years ago, when I first began sharing content on LinkedIn, I was under the impression that every post needed to be meticulously polished. I spent countless hours fine-tuning my words, adjusting images, and

The biggest threat to your fractional business isn't competition. It's you becoming the bottleneck. Ann Carden nailed it on the podcast this week: "They get stuck in the business bottleneck, so they can't really drive the revenue." Her solution: Start with better offers,

Authenticity—not perfection—is the secret ingredient that turns LinkedIn followers into paying clients. When I first started sharing content on LinkedIn, I believed every post had to be perfectly polished. I spent hours crafting each sentence, choosing the right words, and

Founders who post consistently on LinkedIn see their business growth accelerate in ways they didn’t expect—and here’s what I’ve observed from six years of data. The power of LinkedIn often goes unnoticed, yet it holds an untapped potential for business growth and brand

The question that's killing your revenue potential. "Could I really get a half-million-dollar client?" My podcast guest hit the nail on the head: "The answer is I don't know until I talk to you and find out. But what if you could and you're not doing that?" That mindset shift

I haven’t had to introduce myself on sales call in over two years because my LinkedIn posts already do the trust-building for me. But it wasn't always this way. There was a pivotal moment when I realized my content was making prospects know, like, and trust me before we even

Ellie Holbert is back on the podcast this week as my first guest of 2026. Ellie's going to share the 3-Pillar business strategy that has filled her pipeline with millions of dollars: **Direct outreach to your existing network** - Old colleagues, college friends, former

Take sales calls even when you're fully booked! Most consultants would say, "I can't take calls—I'm at capacity." Ellie's doing the opposite. Here's her approach to capacity planning for 2026: 18 hours of client work per week - Not 40. She's realistic about what's

A guest on my podcast just explained why this "woo-woo" concept is actually very profitable. When you're in distress, your prefrontal cortex goes offline. Translation: The part of your brain that handles bold, informed risk-taking shuts down. Here's what she said: We need to

The 3-step formula I use to turn daily business moments into LinkedIn posts that attract clients. - Step 1: Capture the Moment Identify a noteworthy event or challenge from your day. This could be a project completion, an unexpected hurdle, or a memorable interaction. Save it

If you won your dream project right now, could you actually deliver on it? Most independent consultants can't. They're selling work they don't have capacity for. And here's the problem: Your subconscious knows it. Your habits, beliefs, and actions align to the reality of "I

“Be known for something specific. Write. Speak. Share work. Career research shows strong personal brands receive 10x more opportunities.” You have to be showing up online. LinkedIn is the easiest place. The people you want to hire you are already there

Year three is when most solopreneurs hit the wall. A guest on my podcast called it the "classic wobble moment." You realize you can't keep being reactive. Here's what she says makes a sustainable business: Intention: Know what your business is here to do. Who you serve.

5 mental habits I need to crush imposter syndrome and post on LinkedIn without falling into the “perfect first draft” trap. As a founder, I struggle feeling that my content must be flawless to be valuable. But this quest for perfection becomes a barrier preventing me from

6 years to this day I started Mylance. And while I've learned a TON of lessons along the way, the biggest one I can honestly say is I've finally learned how to spell entrepreneur without Google or Chatgpt

6 years ago today I started Mylance. Since then we’ve built: A course A high end ($12k) coaching program A turn-key landing page / website for your consulting business An invoicing tool A community A marketplace A bookkeeping and tax business line Tools and resources for

Most B2B founders won’t admit this, but the hardest part about LinkedIn isn’t the content—it’s the fear of being seen. And seen imperfectly. In business, vulnerability often feels like a four-letter word. But I've discovered that embracing this vulnerability can forge deeper

Before I built a content system, showing up on LinkedIn every single day felt nearly impossible. It took me FOREVER. Here's why: Frankly, I didn't know what to post. I feel like I've been posting the exact same shit every day for years and aren't you all sick of that? What I

Most consultants are drowning in client work and wondering why their pipeline is empty. I had a guest on the podcast who nailed the problem. You're spending 40 hours a week on client deliverables. Here's what she recommended instead: 20-25 hours max on client work 10-12