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There are unlimited ways to increase your brand’s revenue. But you have to understand: Your marketing channels are more powerful working together. For example: • You increase site traffic via ads • You install an email popup that collects leads • You paid for leads you can

We have extremely healthy & direct relationships with our clients. But to get to this point, I had to learn how to build a frame that sets clear expectations, boundaries, and most importantly, mutual respect. Combine that with top-notch emails, and we’re cooking:

Cool campaign concept. "Worn by you" Would definitely recommend trying this out Potentially rips.

Referral programs are widely underrated in email marketing. You can absolutely RIP with these types of emails in a post-purchase thank you flow. Don't sleep on these:

Here are 3 myths about open rates: 1. They are accurate → no they are absolutely NOT accurate, privacy policies don’t allow tracking on a lot of devices 2.Your open rate doesn’t matter → yes it does, it can indicate deliverability issues & gives a great overview of overall

We created a new abandoned cart flow for a client that returned the following results. Instead of only sending 2 promotional emails pushing a 15% discount. We added value in the first 3 emails: • objection handling • answering FAQs • addressing concerns Before introducing

With our deliverability protocol, we can get a brand out of the spam folder in 14 days. Love nerding out lol

If your brand is thriving on influencer marketing, double down on that. If your brand is crushing it with organic, double down on that. If your brand is killing it with paid media, keep doing that. Doubling down on something that works is the most universally true business

This brand was struggling with deliverability. Low open rates, low click rates. We started sending plain-text reactivation campaigns to identify how many of the 8k profiles were actually interested in the brand. Between the first (bottom) campaign and the last (top), 14 days

You'd never guess: Is this real or AI? Email hero design for Nivea.

There are two types of brand owners: 1. Who neglect retention altogether. 2. Who overcomplicate retention. In this post I'm talking to the second type. Your brands retention can be broken down into 3 questions: 1. How to get the customer to buy for a second time? 2. How to

Just in case you are completely new to the value-driven approach of email marketing: I genuinely believe that every single ecommerce brand that has established a product-market fit can generate consistent bottom-line revenue through value-driven email campaigns, IF: 1. They