Decided to buyout all sizes of this dress and retire. Don't worry ladies, they'll be available soon enough. I'm calling this my "Retirement Era". I think Shannon Jean would be proud of me. :)

For any Animal Crossing fan, I just had a canon moment on our running trail. 6,000 bells for you.

*a hint of cringe Culture is a lot easier to understand than people think. It can be seen as complex, but it arguably breaks down to a few major components (eat, play, and time). If a leader wanted to "change" culture, they can focus on one of these things and you will see a

Alright, I'll try to add some unique insights that I'm not seeing on X. Let's talk big brand CPG, think P&G, RB, Haleon, etc. As a brand operator for some of the biggest global brands that you can find in every big box store, the way we operate is a bit different than DTC-only

Let's continue with big brand CPG category reset periods and their online presence. Yes, the big players will appear online throughout the year that do not coincide with hard resets (hard reset = standard annual retailer reset period). However, most online-only SKUs will be far

More big brand CPG insights for you. We'll keep going for Day 3 of category resets. When resets occur, many things behind the scenes are happening, but what can be seen on the frontend is shelves being reconfigured. It is during this changes that we begin to see manufacturers

Twas a long time ago and I remember looking down from the top of these when I was a kid. When 9/11 occurred my ex and I were living in RI. She was going to fly back to LA from Boston to visit family but we overslept (woke up around 6a) We lived two hours from Logan and there was

The reality of wear out is a phenomenon that can be easily seen within your media mix provided your audience is identified. I am going to provide a big brand CPG lens on this for the DTC peeps since there tends to be a gap in determining needed creative levels. It is

"Hey everyone, do you want to know what you can do to be found by AI chatbots?!?" Answer: The same thing you should have been doing since 2013 with the Google Hummingbird update. Yes, Google introduced the Knowledge Graph in 2012, but it didn't start hitting websites and

There is one glaring issue with On as it relates to premium signaling from the brand, you cannot position yourself as exclusively premium as a utility good with finite usage. Let's compare this to other premium-only goods (i.e. no discounting). From a similar fashion category,

One of the highest quality of life elements of Gemini AI is the fact that I don't have to hit SHIFT+ENTER to go to a new line when typing a prompt. I know there are plug-ins, but every AI platform should have a setting to toggle on/off for whether the ENTER key sends a prompt.

Listening to Brian Sullivan about the Microsoft megawatt rate at $140 per megawatt actually puts their energy costs below the average US consumer. FYI, Reuters is showing that Microsoft is going to pay $110-115 which puts their $/KW 40% lower than residential customers. If you have

I'm willing to concede that zero-inboxing a Gmail account is a PITA (client where I'm using their email server). The fact you can't sort and are forced to search only for isolating inbox items is tumultuous at best. If you are an Outlook user (which most of us corporate types

There are two types of digital marketers: 1) those who started with Facebook 2) those who started with paid search If the marketer has shown capability with search, they'll be capable with any other platform. There are a lot of marketers who can't go from 1 to 2.

So, what do you do when a random spam text comes through? Me, I ask for help...

First, the comments are hilarious. Second, 10+ years ago on two separate client's websites (different categories) we used to dynamically price against iPhone users. The price difference would usually be 8-12% more given that iPhone users were more affluent but also tended to

I'm having a Michael J. Miraflor inspired moment thinking about celebrity culture. I don't usually talk about culture in the "I'm a cool kid" sense given I'm a math nerd, but this relates more to a marketing lens given the downstream effects of AI, so bear with me on the logic here.