The One...🔒 // Parlee Z-Zero Disc, Parlee carbon cockpit, Dura Ace 9170, Rotor crank and Aldhu rings, Kogel pulleys and bottom bracket, Berk Composites saddle, KMC chain, Brooks tape, Vittoria G+ tires,... facebook.com/180033501728/p…

Good reminder for hot days! facebook.com/story.php?stor…

Things that weigh more: Your thoughts💭... // This one will climb and disappear into the darkness: AX Lightness frame, wheels, stem, Schmolke bars, Woodman post, Berk saddle, SRAM Red 22 group, THM Clavicula SE... facebook.com/180033501728/p…

Artist. Provocateur. Craftsman. Personality. We are all lucky to have shared his time while he was here. Godspeed, Dario. 🍷🚬🎨⚒💔

What do you see when you look at a bike?🕵🏽‍♂️ Custom bikes are like fingerprints, rich with data, but those prints never reveal a lion hearted man or someone’s easy way with words on a long ride. Is the stand... facebook.com/180033501728/p…

Want a growth-filled coming year on the bike? We want that for you, too. Failing to plan is really just planning to fail...So... Come hang with Coach Ron Peterson Thursday at Rapha Santa Monica 6:30-8pm and talk about how to plan the best year for you!

Fall Sale! All 2018 Mavic, in stock bikes and CX tires. We’ll see you soon!

🚲When people come to us for bike fits many admit to struggling with or tinkering on their fit over years but never feeling really 🎯 Always a bit off. Nobody pops out of a mold like a human ice cube all perfectly... facebook.com/180033501728/p…

Thank you for your sacrifice, your service, and your enduring kindness, Steven. We are grateful to you for the goodness you have grown well beyond enlisted time and can take a take a lesson from the Marine Corp... facebook.com/180033501728/p…

🚨THIS WKND: The (In)Sidewalk SALE! Check out our Insta Stories for an inside look on the crazy good deals. YOU GOTTA GET HERE... but only if you want to save 💵 💰💵

🏴‍☠️KILLER🏴‍☠️ // If 'You are what you repeatedly do' is true, then riding this bike will make you Bad AF // Parlee Chebacco custom black, DA9170 with Pioneer power, Enve cockpit, cages, and Enve hub 4.5 AR disc,... facebook.com/180033501728/p…

❤️Build the dream you want to live // This one means a lot...for one of our very first fit clients who was undeterred by the garage bike fit setting nearly 10 years ago while the shop was under construction 🚧 🔨... facebook.com/180033501728/p…

⏳Patience is a virtue // Good things come to those who wait⌛️ This one took some time, but the details are worth it. ▪️Mosaic RT-1 disc and Spectrum custom glitter black and olive paint to coordinate with Chris... facebook.com/180033501728/p…

The Master delivered. Aerostar Design Studio Contemporary 🇮🇹 🇺🇸Classic in ⚫️🍒. Custom steel road disc Amodomio... fb.me/TW4JZ6Kk

Cervelo R3 disc 🍋🕶🍈with Cervelo bar, stem + post, Shimano Dura Ace 9170 and +4mm Pedals, Pioneer Power Meter and Enve 3.4 wheels. So fresh.

This one feels like a good luck charm ☘️🍀☘️ Cervelo R5 disc, Cervelo carbon bar, stem and post, Enve 3.4 disc... fb.me/U7bWV1zn

Since we opened our doors in 2010, Bike Effect has strived to be a loyal partner, to offer superior innovation... fb.me/8mqViG7z3

✖️✖️ The Dark Lord Is Ready to Ride ✖️✖️Cervelo R5 disc, DA9170, Pioneer Power, Cervelo carbon cockpit, Enve... fb.me/Opvpu2nV

💠 Big Ti Love 💠 Firefly welds em right 💠 Perfection requires minimal ornamentation 💠 SRAM eTap, Enve stem, post and 3.4 disc wheels with Chris King hubs, Fizik bars, Speedplay Zero custom pedals, Specialized Saddle, Shimano tape. 💠 Custom is always worth it.

Stay Thirsty My Friends ✌🏽 This tall drink of water is gonna crush #BWR on his Moots Route RSL Ti steed. What are you riding? Custom is always worth it.