1,593 complaints were processed against #influencers, reveals ASCI report. A chat with Gaurang, Ramya Ramachandran about #Instagram contributing more to the violations than #YouTube. Story by: Benita Chacko Manisha Kapoor ASCI Whoppl BC Web Wise bit.ly/3nr47Xa

.ahavideoin's CEO Ajit Thakur on converting the #AVoD consumer, their first-ever digital-only '#IndianIdol' in #Telugu, and upping their monetisation strategy. Story by: Benita Chacko #entertainment | #media | #interview | #OTT | #strategy | #content bit.ly/3bRpmyM

Since the story has aged well… First, a big shout out to the woman who helped Pooja trace her journey back and Rafique who ensured he didn’t slip when the final call arrived! A closure report edited by Pooja Pillai. indianexpress.com/article/opinio…

.iD Fresh Food strengthens its presence by introducing ghee; Will it have a quick win, or is it a big stretch for the brand? Story by: Benita Chacko #idfreshfood | Rahul | #marketing | #dairy | Naresh Gupta | SamitSinha | #innovation bit.ly/3KfmxEP

.LALIGA's key matches to be broadcasted on Sports18 Khel; Viacom18 aims to reach out to the strongholds of football viewership. Story by: Benita Chacko #sports | #football | #media | #laliga | #englishpremierleague bit.ly/3eJnWaP

#StartupBrands: Kicking-off the event with our 1st panel of the day – ‘What Next for F&B #Startups?’. We speak to an assorted panel of food-tech leaders, with delightfully diverse goals, about their #startup stories - and the road ahead. #Advertising | #Marketing | Qoruz

Ajay Simha, marketing director, NIVEA, talks about the brand's recent social media campaigns that target the young cohort. Story by: Benita Chacko #nivea | #marketing | #campaign | #socialmedia | #genz | #skincare | #ranveersingh bit.ly/3LQpnkd

Regional channels make the most of this festive season; their revenues have reached the pre-Covid levels. Story by: Benita Chacko #media | #festiveseason | #adspends | #advertising | Ashish Bhasin | RD&X Network | Samrat Ghosh bit.ly/3Fva7rW

.zomato makes in-film brand integrations an integral part of its brand strategy; spotted in at least three films - 'Vikram', 'Doctor G' and 'Thank God'. Story by: Benita Chacko #zomato | #fooddelivery | #marketing | #movies | #bollywood | #cinema bit.ly/3TSuHHi

The market is flooded with app-based aggregators and DTH operators; What benefits do they offer to OTT platforms? Story by: Benita Chacko #media | #OTT | #DTH | #aggregators | Deloitte India | DishTV India | Tata Play | Tata Capital bit.ly/3hHIZMC

Gavin Buxton, managing director, Asia, of the independent sell-side advertising platform, Magnite, shares insights from its recent study. Give it a read: bit.ly/3Vo9VQi Story by: Benita Chacko #interview | #media | #advertising | #avod | #adspend | Gavin Buxton SpotX (now part of Magnite)

The Indian OTT audience universe has witnessed a 20% growth, rising to over 42 crore viewers, reveals the Ormax Media Report. Story by: Benita Chacko #media | #ott | Shailesh Kapoor | #svod bit.ly/3F8YTYl

#TheFutureOfNews: Regional video news depends largely on strong local coverage. The question to our esteemed panelists is - How different are the business and content challenges when compared to national news brands? #Conference | #Event | #Media | RockingRam

Team afaqs! looks back at the year and brings to you a collection of some memorable ads of the year: bit.ly/3VypRPe What was your favourite ad campaign of 2022? #advertising | #adcampaign | #campaign

Read how Lionsgate Play's partnerships with telecom companies, broadband providers, DTH operators helped in widening its subscriber base: bit.ly/3VExrI7 Story by: Benita Chacko Amit Dhanuka #interview #lionsgate #entertainment #partnership #media #advertising

Monika Shergill, Vice President, Content, Netflix India, shares what’s in store for the platform in 2023. Read on: bit.ly/3vOiDwf Story by: Benita Chacko #netflix | #interview | #content | #ott | #streaming | #netflixandchill

In an #interview with afaqs!, News18 Digital's Mitul Sangani talks about the challenges of hyperlocal content, the platform's niche language offerings, #video #content, & lots more. Read on: bit.ly/3WGA5xE Story by: Benita Chacko News18 India #media #regional

Jio Media Cable - Will it prove to be a game-changer for advertisers for IndianPremierLeague? Story by: Benita Chacko #ipl | #jio | #advertisers | Viacom18 | @Jio | #innovation | #sports | #cricket bit.ly/3YtoYJA

The 'Chutney' nomenclature is extremely crucial to Ching's Secret as it reflects its 'Desi Chinese' proposition. More details: bit.ly/3Ymh5WI Story by: Benita Chacko #chinese | Pawan Sarda | #chutney | Kalyan Karmakar | #foodandbeverage

Unequal distribution of household chores often leads to small quarrels between partners. But who would have thought that it has a long-term impact on the marriage. Ariel India highlights this in its latest film for #ShareTheLoad. Read my story on the latest campaign.