The integration of audio and podcast data into #GoogleDataStudio allows publishers and advertisers to build custom reports and dashboards for their analytics and advertising data, as well as combine their audio data with other data sources: bktrks.cc/3EWhqc9 #LookerStudio

Advertising platforms provide more control over ad sales. The problem is that few ad platforms incorporate digital audio data — one of the most successful mediums in the world right now. So what gives? bktrks.cc/3h4cHer

Did you know that it is now possible to measure audience reach and overlap in audio to compare series, episodes, campaigns, and audience segments? You can determine unique reach, exclusive reach, and duplicate reach in different content and ad types. bktrks.cc/3imyqix

Measuring incremental lift is a game changer for audio and podcast advertising. Incrementality allows for deeper insights into the effectiveness of podcast ad spend and the ability to measure the impact of audio ads on different listener segments. bktrks.cc/3VRauCc

With 2023 in full swing, we are taking a moment to reflect on some of the most ground breaking audio innovations that captured the market in 2022. Take a moment to reflect with us in this 2022 Year in Review for Digital Audio & Podcast Innovations! bktrks.cc/3VCKdqB

What's next in digital audio: Let's explore what the age of #AI can do for media intelligence, new content and ad formats that span beyond traditional podcasting, and supporting audio campaigns at scale with precise targeting and powerful delivery. bktrks.cc/3H0uWMe

If we, at Backtracks, were to choose an umbrella term for our 2023 predictions in digital audio, it would be “media intelligence”. Read more about our digital audio predictions for 2023! bktrks.cc/3H0uWMe

Advertising frequency is a critically vital component of any advertising campaign, but it can be difficult to measure and to optimize. Let's dive into frequency in advertising and how you can harness its power to optimize campaign effectiveness. bktrks.cc/3IpkbnF

To be effective with audience modeling, you must understand not only WHO your audience is, but also HOW they interact and engage with your messaging. Let's explore the concept of modeled audiences, as well as the use of AI and ML in audience modeling. bktrks.cc/3ERNEnN

Protecting your brand’s reputation and ensuring brand safety has never been more critical in digital media. In this article we'll explore how Media Intelligence capabilities can be leveraged to ensure brand safety in digital audio. bktrks.cc/422B7YT

Did you know that it is now possible to measure audience reach and overlap in audio to compare series, episodes, campaigns, and audience segments? Determine unique reach, exclusive reach, and duplicate reach in different content and ad types. bktrks.cc/3mUfdGX

Did you know that you can now accurately track how many podcast listeners convert to signups and purchases? Read more about the capabilities now available for audio conversion tracking and attribution: bktrks.cc/3JZDumO

Real-time bidding for ads in audio, podcasts, and more. Learn how real-time bidding and prebid works for audio, video, and display advertising at bktrks.cc/40Xw2A3.

Contextual advertising has expanded to include audio and video content. Let's explore what contextual advertising is for audio and video, and how effective it is for advertisers and publishers. bktrks.cc/3zSfZaV

Audio advertising has multiple distinct advantages over other forms of media. These advantages provide powerful leverage for advertisers to make the most of their ad spend. bktrks.cc/41ogIMs

Get contextual understanding of audio or video in 80+ languages with Backtracks Media Intelligence, bktrks.cc/43O9bsi. Comprehend what media is about in extraordinary detail. #contextualadvertising #contextualtargeting #adtech #audioadvertising #videoadvertising

Although programmatic advertising has been an established form of advertising in other media channels, it's only more recently become available and utilized in audio. Let’s discuss the benefits of programmatic ads for audio publishers and advertisers. bktrks.cc/3Lqokcd

What does the future of contextual advertising look like in a cookieless world? Let's explore the challenges and opportunities the future of contextual advertising presents for advertisers, publishers, and consumers. bktrks.cc/3LprA7R