The EXACT script that got a positive response from a $1B+ company - Blue Origin (Bezos’ Space Travel company 🚀) In just ONE week of outreach [THREAD]

Client opened up on call today Told me how they had tried everything from 5k retainers to $20/lead websites and EVERY SINGLE ONE OF THEM failed to deliver on promises

I've realized that Twitter is really all about DMs Chasing Likes, RTs, followers is pointless

Everyone new to cold emailing greatly underestimates timing. One of my clients has made $10k (and counting) from a prospect that said NO Short story:

Offering a ‘guarantee’ or a ‘performance pay’ service and still not selling as much as you think you should? Here’s why: [Thread]

Your reminder to reach out to past prospects Timing

The longer you spend doing outreach, the more you realize that there are no absolutes Everything can work - in the right circumstances

The cold emails most people send are shit because most lead-gen agencies rely on volume to get results Spending some time understanding your ICP And writing scripts that speak to them will give you a MASSIVE edge

Not enough people pay attention to using words that your niche uses One word can mean the difference between a prospect showing confidence in you vs one brushing you off as just another mass lead gen agency

performance pay is cool and all but nothing more addictive than the monthly retainer payment hitting your account

Training an outbound strategist to take over client copy & campaign strategy. Both super challenging and super fun. Forced me to break down exactly how I think about copy, lists, offers, strategy and much more. Bonus: everything I create for our OS is new content for yall :)

Copywriting tip: After writing an email, read it out loud What's the first thought/question that comes to mind? Write down these objections Handle them in the PS or in a follow up. 2 step sequence ready to go. Works great if ppl often say your offer is "too good to be true

If you're creating outbound campaigns and your copy is your biggest focus, you have it all wrong. Cold email in 2025 is going to be all about one sentence emails sent to the right audience.

Seen over and over - clients with offers that get responses don't need their email accounts replaced as often. If you're struggling with deliverability and burning inboxes every few days, rethink your messaging and offer

Looking for a twitter DM outreach tool for a client. Any recommendations?

back from the dead!

If you're not stacking up domains at $1.55 a pop in the Spaceship sale do you even cold email?

AI has completely changed SOP creation for my agency > Record Loom > Chat GPT to create chapters > Chat GPT to create a document with Steps to follow, outcomes, Dos and Donts > Send to Team > Claude to Create a Quiz to ensure team members understand everything All in 10 min