‘Tis the season!

So surreal seeing people drink my product 🥹

At this point I need to spend a full day wrangling my inbox into submission

This afternoon was my first time demo-ing waterballoon! Despite the cold and relocating inside due to a surprise rain shower we had a great time. It’s been awesome to see non-friends & family enjoying/buying it ❤️

Not gonna lie, this is the best Christmas present ever.

This week is the *~unglamorous~* part of being a founder where I pack boxes every night & make sure the shipping labels will make it through customs. Looking forward to the fun part (people getting/drinking waterballoon!) My test shipment already got a rave review 🥰

First time in Vancouver & having a blast at the CHFA trade show 🤗 Spent yesterday walking the floor, handing out waterballoon; will be helping a founder friend rep her brand today from 12-3. Stop by the Popoff booth in Incubator Alley to say hi if you’re here!

I wrote a semi-viral post on LinkedIn yesterday admitting I’d made zero sales of waterballoon last month. It got 8K impressions 🤯 It also resulted in sales! If you’re struggling, take this as a sign to share your story. People want to help. linkedin.com/posts/julianac…

That feeling when you worked really hard for months on two massive marketing projects, and one rolled out successfully and you have a tiiiiiiny bit of breathing room until the other is about to go live.

V. curious what the impact of this is on sales 😅

This year I’m celebrating #CanadaDay by stuffing an Igloo cooler full of waterballoon + other tasty regional snacks and giving it away to one lucky Canadian! You can enter to win here 👇 instagram.com/p/C8o8TYxuvgm/…

First popup market at west elm is in the books! It felt amazing to sample & sell waterballoon in such a beautiful environment. Many thanks to the 109 Atlantic Ave location in Toronto for featuring local businesses ❤️

Big news this week: I’m now shipping waterballoon to the US 🎉 Considering this all started w/a tweet asking if I should launch a seltzer brand, it feels especially cool to announce expansion from Canada-only delivery here. You can place an order at Balloonwater.com!

My text message count has reached leet levels 🤘

So Juliana Casale sent me a case of waterballoon’s soda water. Finally tried the Mango. Pretty tasty!

Just got back to TO after a whirlwind few days in Maine. The drive was a very loooooong 10 hours with our baby and toddler, but worth it. Seeing old friends interact with my kids for the first time was so lovely.

Since it’s been a minute - here’s an update on where we’re at: - Nearly sold out of our second batch & finalizing a contract w/a much bigger co-man - In 5 stores across the GTA w/2 more on the way - Auditioned for Dragons’ Den 🤞 - Fourth flavor & rebrand in the works!

Social media… that nobody sees? 🤔