If you want to attract buyers, you need to be sharing content with only two focuses: 1. Perspective 2. Philosophy Then, you’ll attract not just those interested in the solution… But those interested in how YOU specifically can help them achieve their solution.

Stop trying to work harder and start systemizing to work smarter. If you’re running a solo client business, there are zero reasons to be working all hours of the day. If you can’t get done your essential tasks in 2-3 hours per day, you’re fucked if you ever try to scale.

Giveaways are killing your business That giveaway you did that got zero clients? This is why: It’s not that lead magnets or giveaways are bad. It’s that most people use them all wrong. Because people are too obsessed with vanity metrics and cheap dopamine… They stuff their

There are only two ways to get new clients. They come to you. Or you go to them. You can think of it like fishing. Standing on the shore and throwing a line out to catch a few fish is like getting inbound leads. Sure, you’ll get some from time to time. And it’s awesome when

Leads are the least of your problems If you’re a coach, these are the WRONG metrics to focus on: Views/reach Engagement Followers Leads DMs Sure, you can get some quick wins to boost your ego if you obsess over those surface level metrics. But you won’t boost your business

From when I started my last business until the end of 2022, I did A LOT of sales calls. 233 on record, to be exact. At first, like with any new skill, I sucked at them. My first month doing sales calls I averaged 27.8% closing rate… Only 5 out of 18 calls closed LOL. But I

Do I regret shutting down a $200K+ per year business? It’s a question I’ve been asked a lot over the past 5 months… Everyone seems to think I was insane for shutting down a business that was pulling in $15K+ per month… Especially my parents lol. I get where they’re coming

Gaining lots of followers but zero dollars? I’m going to give you some tough love… Your content sucks. Just because your account is growing, doesn’t mean your content is good. If you’re running a business, not a charity, the sole purpose of your content should be to convert

How you make money matters more than how much You’ve probably seen lots of people bragging about hitting $10k/m, $15k/m, maybe even some $20k/m… But the reality is most of them are full of shit. I’m not saying they’ve never made that much, I’m saying they don’t understand the