This might well be the greatest investigative piece ever penned on ad tech. Superb journalism. Bravo BuzzFeed News buzzfeednews.com/article/craigs…

encouraging to see brand safety and fraud detection coming to the party early in the OTT space... lnkd.in/gJeTghS

'Scrapping the non-disclosed model completely would leave too much money on the table in both the largest and fastest growing markets for Xaxis. Instead, the business is focused on finding ways to attribute the outcome to its activity.' lnkd.in/ghmzDP8

I have always believed OOH to be an extremely effective marketing channel however measurement and attribution has always been a challenge - the ability to now measure OOH the same way we do online channels is another big step tow…lnkd.in/gX7iDqr lnkd.in/gAXDynF

The Times does a really good job examining privacy issues of lat/long location data. This data is 100x more concerning than cookies/trackers but gets less attention: nytimes.com/interactive/20…

If you're out of the loop - this is the (hilarious) story of a subreddit (wall street bets) taking down a multi-billion dollar hedge fund... get your popcorn ready 🍿

Out of curiosity I dug into how NFT's actually reference the media you're "buying" and my eyebrows are now orbiting the moon

What is Bitclout, and how does it work?

Hype levels 🚀

16) In a sport that has historically refused the analytical revolution, Matthew Benham decided to shake things up. He saved his childhood team from bankruptcy, used his experience in analytics to create a competitive advantage & turned a $700k loan into $300M+. That's amazing.

Everyone knows Apple, Amazon, Microsoft... But how do you find the next $AFRM, $PLTR, or $USPT early? Here are 9 GREAT resources for finding stock ideas (8 of them are FREE):

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$TWLO down 10% today on news that some of its employees watch Netflix.

How we got here:

Hot AI Summer openai.com/dall-e-2/

GPT-4 Just launched in ChatGPT and Bing. But most people don't know how to use it. So I put together a list of 400+ prompts entrepreneurs & executives. (and generate millions) I'll send it to you for FREE, just: 1. Follow me 2. RT this tweet 3. Comment 'GPT-4' below 👇

ChatGPT-4 is 10x powerful than ChatGPT-3 But most people don't know the best ways to use it. That's why I built this 150+ branding prompt template. And for the next 24 hours, it's FREE! To get it, just: 1. Follow me @MelisOnCheddar 2. RT this tweet 3. Reply "PROMPTS."

It's been 24 hours since the OpenAI changed the AI video world with Sora. Here are the 14 most mindblowing video generations so far (100% AI-generated): 1. A tabby cat going through the woods

'Moving to first price flips the issue of transparency to DSP side, it does not restore transparency in the chain' lnkd.in/evUk9e8

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