Join us on Tuesday September 29 at 2PM ET for a webinar with MarketingCharts and Activate Marketing Services announcing the State of Demand Gen 2020 Study Results! Register here: zoom.us/webinar/regist… marketingcharts Activate

I'm currently researching how technical debt impacts marketing and wider business units. This post from StepSize is well worth a read if you need a primer on why it matters blog.stepsize.com/how-tech-debt-…

The best way for #B2Bmarketers to drive relevance & urgency is by thinking ahead with a proactive approach. 🤨 Learn how to ditch old metrics & tactics in this #webinar featuring experts from ON24, NetLine and #Meltwater. 💡 Register: ow.ly/Qgjo50BJMEZ

My best productivity hack. Not only does everyone understand it, but it also orders files quite nicely when used at the start of the filename.

What’s next? Stories at a self-checkout, internet-connected fridge, public toilet ad display?

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“Next slide please”.

I’ll admit, I’ve often discounted PR as an option. Partly as I’ve considered it harder and less guaranteed for B2B vs other tactics. I’d love for this guide to show me how and prove me wrong.

Clearly I shouldn’t have given up on my Clickbank dreams in 2008. Looking at this, I just didn’t hustle hard enough. 🙃

Dawn Butler or any MP should be able to call out another when they lie - especially in the Commons. A sad state that it is easier for an MP to tell porkies in Parliament than for another to call them out for it. Archaic rules hinder accountability.

The Master of Arts degree at Oxford, Cambridge and Dublin has been doing heavy lifting for a few centuries… got mine for £50 and a few words of Latin en.wikipedia.org/wiki/Master_of…

Agreed. This is why I either use Google Scholar (academic search) or add a site: search operator in many queries. Or I search/ask Reddit.

Conversion rate optimisation fail ⁦Costa Coffee⁩ - why on earth would you change the menu screen roughly EVERY 5 to 10 SECONDS before anyone has a chance to read it?