Remember, the devil is in the details. So as you plan out your trade show marketing make sure you and your team pay attention to every detail. It will ensure your booth stands out in the crowd!

It doesn't have to be a supermodel or an "A" list celebrity. Consider a local news personality or athlete. Or when in Las Vegas, think of all the performers you could hire! The more excitement you generate in your booth, the more potential customers you'll meet face to face!

Ok, the trades show date is on the calendar. Now what? If you find yourself staring at a blank page, now may be the time to invest in a trade show professional! We are here and ready to help!

If you know what you're doing and have done it repeatedly, success isn't hard. Work with a professional, or at the very least, consult with colleagues who have gone through the process several times.

It's great to have a booth full of people! Make sure your team is trained to approach and engage as many folks as possible. The number of bodies won't get your ROI up, it's the engagement and follow up after the show that results in sales!

Too often, companies treat trade shows like a last minute vacation. Successful trade show marketing requires planning, promotion, staff training and post-show follow-up.

When you design your trade show booth, always keep your potential customers and booth staff in mind!

Whether your budget is small or large, if you remember these two things, your trade show marketing can't lose!

Museums are beautiful, but not a lot of sales activity goes on there. Make your trade show booth beautiful but functional, inviting hands -on engagement while making everyone who enters feel important!

Doing business at a trade show is no different from doing business in a brick-and-mortar location; it's always about interacting with potential customers, educating them on your product or service and selling them on the solution you have for their problem or need.

Trying to come up with the perfect graphic or trade show booth design idea can be frustrating if you aren't sure what you're doing and you're tackling it all on your own. Reach out to others who have mastered the art of trade show marketing for support, ideas and help.

When it comes to the graphics for your booth, think about what elements you want seen either 6ft. away or across the trade show floor. Higher elements will draw your customer's attention.

Always, always remember...selling your product takes building relationships! Take time during your next trade show to really connect with potential customers!

A professional graphic designer who understands design for trade shows will know how to source quality files, format them, design your graphics, and hit your deadline. Hire someone who knows what they're doing - it will pay off in the long run.

Make your trade show booth the bright spot in your customer's day! Be the place they want to hang out in - make your product shine among the boulders filling the trade show floor!

You want your message to be clear, concise, and to the point. Strong messaging that can be digested in 15 seconds or less will make your display MUCH MORE effective. Leave the details for the printed or electronic collateral.

Let your creative juices flow as you get ready for that next big trade show. Don't feel like you have any juice left? No worries, that's when you call in the professionals for help!

Photos should be high resolution or vector, especially for your logo. Always have native, clean artwork for projects. This is critical! Spend the extra money to get good quality stock photography. It's not that expensive and can make a HUGE difference in your booth!

Solar Show Exhibit Rental with a Twist - mailchi.mp/98003b619c9e/s…

Solar Show Exhibit Rental with a Twist - mailchi.mp/a2f307d0ea76/s…