Subscription decisions involve two fears: commitment anxiety and complexity overwhelm. When customers can't quickly assess flexibility or easily understand options, they default to safer one-time purchases even when subscriptions offer better value. Addressed both fears by

Less than one hour until you see how conversion experts really think 👀 Chris Lang from Fresh Chile joins Dylan Ander and Shaun & Taylor from Oddit for How We Buy Episode 13. Watch real website analysis happen live with unfiltered expert feedback. 1PM EST | Register:

"Here's our amazing creatine with stellar reviews and beautiful packaging." But half your visitors don't even know what creatine does. This is the curse of expertise. Brands live and breathe their product for years, then assume customers share their knowledge. You're comparing

Every additional decision point in your product buy box reduces conversion probability. When customers face color grids, size charts, and technical add-ons at the same time, mental effort always exceeds your customers purchase motivation. But the solution to this isn't fewer

"No fluff, no nonsense, just straight-up high-impact improvements." This review from dippi perfectly captures what we're all about at Oddit.

Your product comparison page is probably driving customers to cheaper competitors without you realizing it. Nolan's original design had all the right features but presented them terribly, generic bullet points floating in space with no context or comparison framework. Customers

Size differences mean nothing when customers can't see actual products. "Mini" versus "Fullsize" requires imagination, but showing 50mL versus 475mL bottles creates instant understanding. When selection depends on mental calculation instead of visual comparison, decision

Limited-time offers only work when customers notice them immediately, not when they're mentioned casually in paragraph text. When urgency messaging blends into regular copy, it loses all psychological impact and becomes just another piece of information customers might miss

Weak review presentation undermines strong social proof. We made the customer review count bold and impossible to miss because when people see "1,000+ Happy Customers" right away, they immediately know this brand has serious social backing. Each review got its own card so they

You spent hours creating the perfect product demonstration video, but 90% of visitors scroll right past it. Why? Because they have no idea what they're looking at or why they should care. Without context, even brilliant content becomes invisible to busy users who are scanning,

Important purchase information scattered throughout buy boxes forces customers to hunt for details during decision-making moments. When shipping costs hide at the bottom and discount calculations require math, the buying process works against customer success instead of

When customers see real people using your products in natural settings, trust builds faster than with sterile product photography.

Building websites is way more complicated than it needs to be. Wednesday Sept 24th at 1pm EST, we're joining Chase Mohseni (CEO of Creative OS) on Creative Playbook #2 to share the proven workflows we use to eliminate revision cycles, hit deadlines, and keep budgets on track.

Nobody should have to scroll back up to remember pricing during checkout. When customers reach your add-to-cart button and can't see the price, friction enters at the worst possible moment, right before purchase completion. This tiny inconvenience causes more abandoned carts

Just under 1 hour left ⏰ We're joining Chase Mohseni for Creative Playbook #2 at 1PM EST We'll be sharing the exact workflows that turn website nightmares into smooth operations. No more blown budgets, missed deadlines, or endless revisions. Join now: luma.com/mg3amand

When your product has a unique delivery method like dissolve strips, customers need to see it working, not just read about it. Someone landing on your page doesn't immediately understand how these strips help them sleep better than traditional methods. They're comparing it

Text-heavy mega menus are user experience killers. 👎 We added product thumbnails and simplified categories to create clear purchase paths. Navigation that actually guides 💹

When information is organized, easy to scan, and mobile-optimized, customers make confident buying decisions faster 👀

The fastest way to lose a sale? Make people work for basic information. Think about it, someone's interested in Meche's dissolving strips, but they're sitting there wondering "Wait, where does this go? Under my tongue? On top? Do I swallow it?" Meanwhile, the page is rambling

Progress bars hit different when it's paired with products you can actually buy right there. Most carts tell you how much more you need to spend, then make you go hunting for something to buy. That's like telling someone they're hungry but hiding the menu. Doesn't make sense,