Finishing books is optional. But reading books is not.

Somebody just asked me: “Why do you love books so much?” Because books have made me rich and wealthy beyond my wildest dreams. Here’s the story: I was a personal trainer in Toronto. A client, Tom, gave me a copy of a marketing book. He said, “I wish somebody had given this

Celebrated Jasmine’s 100 day birthday last night. Always wanted a big family. Having one is a miracle that I’m thankful for every day.

Going over the first pass of the design for my next book, Unhinged Habits (out Jan 27, 2026) in the Toronto Public Library.

Can somebody confirm this redirect was set up properly? diaryofabooklaunch.com

It is far more effective to take an absurd amount of time creating one killer piece of content and then taking an absurd amount of time marketing that one piece of content than it is to make 50 meh pieces of content and move on quickly from one to the next. Case in point: I

A sign to be optimistic about a book’s long-term potential.

Continuing to review the first pass of designed pages from my next book, Unhinged Habits (out Jan 2026), in the early morning at our new cottage.

Just got tagged in this. So, uhh, guess The Obvious Choice is in Portuguese now. Neat.

My wife just told my 8-year old son that the capital of Saskatchewan is Regina and then they both giggled. And, well, I just wanted to share that.

I hired a book influencer with 1M+ followers to do a social media edit of my next book. He said that most books never go viral because of their formatting. Blew my mind. Want to see the edit in action? Read the new Diary of a Book Launch article here: itscoachgoodman.substack.com/p/editing-the-…

Just shared a video on YT with the entire way I used Claude as a late-stage developmental editor for my next book. Watch here: youtube.com/watch?v=LIMl1Y…

Two years ago, I implemented a $50,000 gifting budget. It’s meant to support good people doing work I want to see more of in the world. Last year I supported the Big Shot podcast. This year it’s for another pod and buying bulk copies of books from a dozen or so good people.

Been good-busy lately.

Casio F91-W watches.

For those interested in my morning routine, you can read all the details in this new article: open.substack.com/pub/itscoachgo…