Do personalized advertisements make you feel conscious of what you search for online?

Amidst constant digital surveillance, Dr. Anish Agarwal elaborates on how organisations can create a safe digital environment. Read the article here lnkd.in/dxSeV-nU #data #dataethics #privacy Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

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Explore what’s trending in the dynamic domains of #marketing and #branding and the way ahead for brands as they pursue profitability and growth, navigating the demands of a changing demographic, with the latest issue of ISB Management ReThink. Read more at tinyurl.com/3nx897u7

Rebranding, when done right, changes the way brands are defined, positioned, and perceived, writes Ambi Parameswaran, independent brand coach and founder of brand-building.com. Read his article here tinyurl.com/muwektfv #rebranding #rethink #marketing

Lloyd Mathias, business leader and marketer, writes about how marketers can use troll marketing to create a buzz among the audience and take advantage of this disruptive strategy. Read his article here tinyurl.com/mryecm4f #rebranding #rethink #marketing

Giraj Sharma, Founder-Director of BehindTheMoon Consultants, writes about how brands can leverage marketing opportunities to reach out to consumers living beyond metropolitans. Read his article here tinyurl.com/mp6b52em #rebranding #rethink #marketing

From convoluted ads to open portals for dialogue. Tune into our podcast with Shubho Sengupta, Head, Marketing and Communications, Mission Karmayogi, to explore how government branding has evolved. Read his article here tinyurl.com/2cx6p843 #rebranding #rethink #marketing

Is omnipresence all it takes for potent advertising? Tune into our podcast as Naresh Gupta, Co-founder and MD, Bang in the Middle, delves into what makes a campaign stick. Listen to the Podcast tinyurl.com/2wctpcb8 #rebranding #rethink #marketing

Ambi Parameswaran, independent brand coach and founder of brand-building.com, reflects on the intricacies involved in rebranding exercises. #rebranding #brandmarketing #branding @Ambigp ISBINDIA ISB Exec Ed @isbalumniofficial

Ambi Parameswaran, independent brand coach and founder of brand-building.com, provides insights into successful rebranding initiatives and why the details of the process matter. #rebranding #brandmarketing #branding @Ambigp Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Drawing on some successful instances of rebranding, Ambi Parameswaran, independent brand coach and founder of brand-building.com, outlines the right approach to the process. #rebranding #brandmarketing #branding Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Giraj Sharma, Founder-Director, BehindTheMoon Consultants Consultants, writes about why marketers need to identify the shift in perspectives and strategies to reach out to consumers beyond metropolitan cities. #branding #marketing #bharat Giraj Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Offering his take on marketing in Tier-II cities and beyond in 'Bharat', Giraj Sharma, Founder-Director, BehindThe_Moon Consultants, discusses the opportunities that the population in these geographies offers. #branding #marketing #bharat Giraj Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Giraj Sharma, Founder-Director, BehindTheMoon Consultants, discusses what makes the consumers of Tier-II and Tier-III cities the new market to be explored. #branding #marketing #bharat Giraj Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Government branding goes beyond disseminating information to empowering the citizens and even public servants. To learn the ins and outs of government branding, tune into our #podcast with shubho sengupta tinyurl.com/2cx6p843 #rebranding #rethink #Marketing Indian School of Business (ISB) ISB Executive Education

Understand what, why, and how of government branding, with Shubho Sengupta Sengupta, Head, Marketing and Communications, Mission Karmayogi. Tune in the #podcast here lnkd.in/dmzzkGCV #rebranding #rethink #Marketing Imran ISB Executive Education ISB Alumni Association (ISBAA)

Riding the wave may not lead the brands to the finish line they envision with moment marketing. Understand moment marketing with Naresh Gupta, tune into the #Podcast lnkd.in/d9EF4CVq #rebranding #rethink #marketing Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

For brands, making their presence felt is more than just being present everywhere. Naresh Gupta explains how brands can achieve memorability beyond the moment. Tune into the Podcast lnkd.in/d9EF4CVq #rebranding #rethink #marketing Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)

Understand how to effectively employ moment marketing to make it a part of your brand DNA with Naresh Gupta, Co-founder and Managing Partner, Bang In The Middle. Tune into the Podcast lnkd.in/d9EF4CVq #rebranding #rethink #Marketing Indian School of Business (ISB) ISB Executive Education ISB Alumni Association (ISBAA)