This is why you test when it comes to SEO... I posted yesterday about the importance of testing. This time, it relates to local SEO. If you just rely on the basics, it might help, but sometimes you need to think outside of the box to see growth.

Local SEO isn’t just about citations and Google Business Profiles. That’s the bare minimum. The real difference comes when you start treating local pages like landing pages with proper content, internal links, and structure.

Headings (H1, H2) can be super important for pages - never ignore them, but do put work into what they should say. No, it isn't all about Google, but there are ways to write content that works well for all parties.

See if you can guess which local search results have had a bit of magic #SEO salt sprinkled on them? Test - Wait - Review - Repeat When you have found something that works, start to roll it out.

When getting AI to write everything, don't be lazy - remove these EM dashes... —

As you probably already know, ChatGPT’s going to be taking a slice of product sales made directly in the app. Not a surprise, but the timing’s interesting. What this really signals isn’t just another monetisation lever. It’s a quiet but sharp pivot: From “ask a question” to

When selling products on your site, don't only focus on Search. Spend time understanding cart abandonment. This 4.7% increase was a result of mobile changes. We identified instances where the cart was difficult to use, and visitors were giving up. Quick wins like that can come

Let's make this really quick - if you are looking for any SEO help with your site, book in a chat directly through Calendly here: calendly.com/iqseo/free-seo… Or email me here: andydrinkwater.co.uk/contact/

🚨 UPDATE [Jul 25]: ChatGPT still provides an answer based on a Google SERP snippet rather than a Bing now, even if the page is now indexed in Bing! 👇 The page is now indexed by Bing but ChatGPT says it still doesn’t have access to the page content and its answer content is now

Google's AI mode has a lot of businesses genuinely worried what this is going to mean for them. Will traffic just cease and the site lose anything useful that it once was? What are your thoughts? blog.google/around-the-glo…

On a scale of 1-10, how worried are you about what AI search means to your business? Is Google's AI mode going to mean you have decisions to make?

Been having a good play with Google's AI Search today, and I can confidently say, it's garbage... If the plan is to roll this out to power all searches in 6 months, they have a lot of work to do!

Considering what's going on right now, I'm honestly not surprised.

I ran a poll here on 'X' to understand how business owners were feeling about AI and search, and these are the results from over 800 respondents. Read my findings here: andydrinkwater.co.uk/googles-ai-sea… #SEO #AISearch #SGE