📢 Industry Insights 9 EUSMEs entering SEA should develop a clear R&D strategy by considering market focus, inventor roles, tech applications, and IPR trade-offs for equity. These factors help guide effective innovation & IP management in the region. ➡️ ow.ly/EUUG50WxPqo

☀️ Marking 5 years of the EVFTA, Vietnam has become the EU's top ASEAN trade partner, with exports up 13.19% in 2024 and €28 billion in EU investment. The deal also drove key legal reforms, especially in intellectual property protection. Read full here ➡️ow.ly/E9ya50Wzjgl

📢 [News] Geneva Act of the Lisbon Agreement on Appellations of Origin & GIs Change in individual fee: Cambodia According to the rules under the Lisbon Agreement and Geneva Act, head of WIPO has set a new fee amount that needs to be paid to Cambodia. ➡️ wipo.int/documents/d/li…

🔔 Lululemon sued Costco in US-CA for selling lookalike products that allegedly infringe its IPRs. The lawsuit follows failed cease-and-desist efforts & seeks to stop sales, recover losses and underscores rising IP risks from popular, lower-cost dupes. ➡️ ow.ly/VIcR50WBV4l

🎙️From policy to practice: IP in Indonesia through the eyes of a local expert Meet Andrew Conduit, our Indonesia-based IP expert. He helps SMEs craft locally tailored IP strategies, focusing on dispute resolution and using IP to drive business goals. ➡️ ow.ly/tYJL50WF3e1

🔔 Denmark will grant its citizens rights over their image, voice & face to combat AI deepfakes, becoming the first country in Europe to do so. The new law, expected later this year, strengthens personal identity protection against unauthorised AI use. ➡️ ow.ly/cXFp50WGvyL

🚀 We are offering 𝟎𝟓 𝐅𝐑𝐄𝐄 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 to the Nordic Business Briefing: “Protecting Your Business in Vietnam: IP & Cybersecurity Essentials”, on 9 Sep in HCMC. 🎟️ 05 tickets available: First come, first served! For more details & eligibility ➡️ ow.ly/J4ym50WI5I1

🔔 The EU General Court upheld a ruling rejecting "KinkySwipe" as a TM due to likely confusion with Match Group’s "SWIPE." The shared word “swipe” and similar services led to the decision, emphasising the impact of a single word in trademark disputes. ➡️ ow.ly/eFzt50WJgQT

🔴 Happening Now at IP Week @ SG 2025! Today, 26 Aug 2025, the SEA Helpdesk is onsite at IP Week 2025 in Singapore, engaging with global IP leaders to share insights, network & explore the future of intellectual property in SEA & beyond. Learn more ➡️ ow.ly/Z52l50WLSSM

🎙️ From policy to practice: IP in Cambodia through the eyes of local experts IP experts David Haskel & Pheng Thea advise foreign businesses to register IPRs early due to evolving enforcement. They support SMEs as part of a SEA IP expert network. ➡️ ow.ly/3V1V50WNn9G

🚀 [REMINDER] We are offering 𝟎𝟓 𝐅𝐑𝐄𝐄 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 to the Nordic Business Briefing: “Protecting Your Business in Vietnam: IP & Cybersecurity Essentials”, on 9 Sep in HCMC. 🎟️ 05 tickets available: First come, first served! For more details ➡️ ow.ly/BRLe50WNntn

🔔 In Q1 2025, Indonesia saw a major rise in IP activities w/ overall applications up 70.87%, TMs up 129.86%, copyrights up 27%. Digital transformation drove this growth, reflecting the country's push for innovation & improved IP service efficiency. ➡️ ow.ly/Ocar50WRIW4

🔔 In 2024, intangible asset investment surged, outpacing physical assets due to the AI boom. The U.S. led in spending, Sweden in GDP share. The report urges governments to better measure and support these key drivers of the digital economy. ➡️ ow.ly/QwbK50WRIYv

[Supported Event] Accelerating the patent grant procedure in Asia - the examples of Singapore & South Korea Join us to learn how the PPH agreements can enable you to benefit from advantageous procedures & how you can leverage this for your IP strategy. ➡️ow.ly/zZIS50WTE1t

🚨 We’re at MEDICAL FAIR THAILAND in BKK, meeting EU SMEs driving healthcare innovation in SEA. We're exploring IP trends, protection strategies & enforcement. Let’s connect, we're here to support your business growth w/ smart IP solutions! For more info: ow.ly/x19R50WVyIn

🔔 Indonesia promotes IP protection and digitalisation for MSMEs to boost creativity and global reach, urging local IP ownership and inviting international, especially European, collaboration in creative industries and e-commerce. ➡️ ow.ly/uLmC50WVAM8

🎙️ From policy to practice: IP in Laos through the eyes of a local expert Dino Santaniello, our IP expert in Laos, advises on TMs, patents & designs. He supports local & int'l. clients, stressing the need to adapt IP strategies to ASEAN legal systems. ➡️ ow.ly/lbQC50WXWyQ

🔔 Tattoo artist Kat Von D was sued for allegedly copying a copyrighted photo in a tattoo. A jury ruled in her favor, finding no substantial similarity or commercial gain. The case highlights debates over tattoos, art & copyright w/ an appeal possible. ➡️ ow.ly/3VFq50WZh0Q

🔔 Ferrari lost a trademark suit against Malaysian drink brand “Wee Power”, as the court found no confusion between its logo and a local drink brand’s mark. The case highlights how trademark rulings depend on context, industry, and consumer perception. ➡️ ow.ly/OhFn50X477A

📢[𝐍𝐞𝐰𝐬] Geneva Act of the Lisbon Agreement on Appellations of Origin and GIs - Change in individual fee: Laos WIPO announces a fee reduction for Lisbon System registrations in Lao PDR, from 94 to 76 Swiss francs, effective 30 Sep 2025. Read more ➡️ ow.ly/cKRw50X46Vj