We are leading the charge in developing #smokefree alternatives to replace cigarettes as soon as possible. Look at the remarkable progress in countries such as Japan and Sweden, where there have been significant reductions in cigarette sales over recent years. These

These are just a few of our key metrics, as set out in our recent Integrated Report 2024. We’re ambitious for the future, but are making excellent progress. How? Find out more below ⬇️

Minors should NOT use any tobacco or nicotine-containing products. But we can’t prevent youth access on our own. We call on governments to implement proper oversight and regulation of smoke-free products that guard against unintended use while maximizing the opportunities

From the hundreds of thousands of tobacco farmers from which we source tobacco, to the millions of consumers of our products, we have an important impact on society, and our planet. We want this impact to be positive. There’s a lot we can learn from our progress over the last

Innovative breakthroughs are the norm in the 21st century. They’re coming so thick and fast that they outpace society’s ability to understand and integrate them. Take Generative AI for example. Despite fears and concerns, ChatGPT racked up 100 million users in two months.

38.9 billion illicit cigarettes were consumed across the EU in 2024. That’s nearly 1 in 10 cigarettes. Counterfeit consumption alone rose by 20.2% in just one year. Illicit trade isn’t just a black-market issue; it’s a threat to public health, public security, and

Sweden is now almost smoke-free. A smoke-free future is within reach. Sweden’s success is a blueprint for change, demonstrating that with the right regulatory measures and support from civil society, great strides can be made toward leaving cigarettes behind.

Illicit cigarette consumption is at its highest level in the European Union since 2015. We’re calling for change. Find out more in the KPMG Report ➡️ spr.ly/60144MMAA #StopIllegal

We believe that real progress comes from listening—and acting. By grounding our work in science and understanding the needs of adult smokers, we’re accelerating the journey toward a smoke-free future.

We’re proud to share that our CEO, Jacek Olczak, has been named in Barron’s top-CEO list for 2025. This recognition celebrates Jacek’s visionary leadership and unwavering commitment to transforming our industry. His inclusion on this prestigious list is a testament to the

Illicit trade is more than an economic issue, it’s a public health and security crisis. Our SVP of External Affairs, Christos Harpantidis, highlights the far-reaching consequences of the underground economy. From endangering communities to undermining trust in institutions, the

Illicit cigarette consumption in the EU surged by nearly 11% in 2024—reaching 38.9 billion cigarettes. It’s time to move beyond traditional and outdated tobacco control policies such as steep and abrupt tax increases. A more effective approach anchored in evidenced-based

We have earned a spot in the Top 5 of Forbes’ 2025 Net Zero Leaders list, and it’s a strong validation of the years of hard work, innovation, and collaboration across our business. This recognition is based on real-world impact—governance, metrics, transparency, and the quality

Illicit trade is a threat to public health, public security, and economic stability. But several countries have shown great progress in their fight to curb this global issue: 🇬🇷 Greece 🇺🇦 Ukraine 🇵🇹 Portugal Other countries in Europe should emulate their approach to get

Our global impact is evident, and the numbers speak for themselves. As of Q1 this year, 42% of PMI’s total net revenues come from our smoke-free business and there are an estimated 38.6 million adult users of PMI’s smoke-free products. This is concrete change.

Following a strong Q2, we have maintained our strategic momentum and remain firmly focused on delivering a #smokefree future. Our smoke-free business accounted for 41% of total global net revenues, underscoring the growing consumer adoption of our innovative alternatives. Our

Can Philip Morris International smoke the competition in tobacco? CEO Jacek Olczak discusses the growth the company saw in Q2, driven by products like Zyn: cnbc.com/video/2025/07/…

“The biggest constraint we have is progress on the regulatory front. You still have markets which continue allowing sales of 🚬 , but not alternatives” This astonishes me more and more every day Philip Morris International CEO on Q2 earnings cnb.cx/4f0E8zP

Organized crime has expanded set-up of illegal factories in Western Europe, moving nearer to higher-taxed and higher-priced EU member states. Over 15.3 billion counterfeit cigarettes were consumed in the EU, an increase of 20.2% vs 2023. Something has to change ➡️

Science and innovation are paving the way for better alternatives that can benefit public health. With the right regulatory encouragement and support from civil society, PMI believes cigarette sales in many countries can end in...