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80% educate, 20% promote. Knowledge converts better than hype.

Track on-chain data religiously. Your most valuable marketing insights come from it. Thanks for coming to my TED Talk.

Feeling stuck at work? Stop setting performance targets. Start setting learning goals. It’ll change your trajectory.

The "us vs. them" mentality towards traditional systems is counterproductive. For crypto to go mainstream, it needs to plug into the systems people already use, not fight them. We’re here to upgrade the system, not escape it.

Everyone wants to go viral. Few want to go deep. You can throw money at KOLs, drop a flashy campaign, and watch your follower count spike. But none of that builds conviction. Conviction comes from the devs pushing commits when no one’s watching. From the early users running

Building a community that feels like a chore? → Here's the fix: Obsess over relevance. People don’t stick around for engagement. → They stick around for alignment. Every. Single. Decision. You make for your community needs to be about making it the most relevant place

Learning something becomes 10x more powerful when it is connected to a personal “why.”

Serious question for web3 folks: What do you actually look for when hiring a marketing person in web3 who’s coming from a traditional marketing bg? Is it narrative skill, community intuition, growth track record, or something else? Do you value grit and a get-sh*t-done

The crypto industry has so overindexed on hype that many people now think it's more valuable than actually building products that people want and use. You can see this emanating from the communication and focus from many companies in this space. You might even be attacked for

Just because you have a 100,000 strong audience doesn’t mean you have 100,000 active community members. Let that sink in.

People underestimate the value of sharpening *simple* skills: - Listening not just to respond, but to understand. - Explaining complex ideas in plain words. - Asking the right *questions.* Master these, and you'll stand out in rooms far beyond your technical domain.

(not so) Hot take: Developing the right strategy begins with recognising there’s an opportunity cost to everything you do.

Avoid this trap: - Product has 15 features - You market all of them - User remembers none Instead: - Sell one killer transformation. - Let users discover the rest.

not being careful about the choices you make robs you of ownership, as well as the enjoyment and the effectiveness of the process.

90% of founders overcomplicate content. You don’t need a calendar. You need: → 1 raw insight → 1 strong opinion → 1 real story Posted consistently.

Good communicators are good facilitators.

Big goals are exciting. Small wins are sustainable. Micro wins → dopamine → momentum

If your product doesn’t solve a painful problem, it’s not going to scale. People pay for relief, not “nice-to-haves.”