In? ☑️Experiential attention ☑️Personalization ☑️Balancing KPIs Out? ❌Marketers' ROI ❌Outdated metrics ❌Traditional funnels Thank you to our #InfillionAtCannes panelists for a fantastic & lively discussion on #attention in advertising! #CannesLions2024

We are proud to support a future that is non-binary. At #InfillionAtCannes, we will join top leaders like Amanda Ralston, Cedric “Jamie” Rutland MD FCCP, Havas’ Oodaye Shukla, & Dr. Marcus Collins to discuss how to make health tech more human. Learn more: bit.ly/TechXInf24 #CannesLions2024

In an industry that prides itself on creativity and innovation, the lack of diversity in production is a glaring problem. This morning, #InfillionAtCannes panelist Havas’s Shazzia Khan highlighted that 54% of consumers feel underrepresented in #advertising. #CannesLions2024 #DEI

This morning, attn’s Taryn Crouthers outlined three key areas in advertising: fame, function, & fortune. Are we ensuring opportunities, equitable pay, and representation? The creative industry must prioritize inclusion to avoid undermining its cultural impact. #InfillionAtCannes

Inclusion in production processes is crucial for effective advertising. Today at #InfillionAtCannes, Derrick Johnson emphasized the need to 'start aggressively ensuring that the level of inclusion is there' in production. Let's make conscious inclusion the industry standard.

Today at #CannesLions2024, Reckitt’s Efrain Ayala raised crucial questions about #AI usage: How do you ensure data is not riddled with bias? How are we creating guardrails in the system? #InfillionAtCannes

Happening TODAY! Dive into the playbook for reaching #SportsFans with our panel pros as they unpack these trends and what they mean for brands. Don't miss out! bit.ly/6SPOR19 #InfillionAtCannes #CannesLions2024

Join the conversation, led by #InfillionAtCannes’ laurelrossi, with Mirror Digital’s Sheila Marmon, Group Black’s Cavel Khan, Butler/Till’s Kimberly Jones, Index Exchange’s Lori Goode & DraftKings’s Mark Walker, who drive change in media equity. bit.ly/DivMed24

From promises to action: how can brands meaningfully execute their commitments to supporting media and companies owned by members of historically underrepresented groups? Find out TODAY at 4:30 PM CEST with #InfillionAtCannes: bit.ly/DivMed24! #CannesLions2024 #AdIndustry

Is programmatic advertising the 'byte-sized' solution? Hear the debate with. today with Chief Product Officer, Marcos Escalante, GSD&M’s Dave Kersey, Pirouz Nilforoush from inPowered AI & Tubi’s Cynthia Clevenger. ➡️bit.ly/InfilXProg #ProgrammaticAds #InfillionAtCannes #CannesLions

Roar into history with Smokey Bear! 🐻🔥 Celebrate 80 years of wildlife prevention with @luckygirlbrace from XR Extreme Reach, Laurie Keith from Ad Council & ​​FCB NY’s Todd Sussmann. ➡️ bit.ly/SBXR24 #InfillionAtCannes

“Prioritizing energy & self-care is key for leadership. hilary batsel at #CannesLions reminded us why: 'If I'm responsible for creating energy, I need to replenish my own first.' Let's embrace self-care to stay resilient under pressure. #InfillionAtCannes

This week at #CannesLions2024, Little Words Project's Adriana Carrig inspired us: 'If you want someone to show up for you, you have to show up for them. This is where true impact ignites.' Together, let's create a wave of unstoppable empowerment! #MentalHealth #InfillionAtCannes

.Amanda Ralston at #InfillionAtCannes emphasized the need for holistic healthcare: 'In order to treat people properly, clinicians must see the whole spectrum of their being. People aren't black and white; they're shades of gray.' #CannesLions2024

Our #CannesLions2024 panel highlighted the synergy between culture and tech in humanizing health. Havas' Oodaye Shukla stressed the importance of diversity in #AI councils: 'How can we avoid bias without diverse perspectives?' Let's build technology that reflects everyone.

“How can we embrace diversity in healthcare without effective communication? #InfillionAtCannes panelist Cedric “Jamie” Rutland MD FCCP pointed out, 'Medical training often overlooks how to communicate with diverse populations, leaving many feeling unseen.' Let’s address this. #CannesLions2024

In a world full of digital noise, consumers crave real connection. Join us in the #EqualityLounge at #AWNewYork24 to explore storytelling, social impact, and meaningful brand connections. RSVP: thefemalequotient.equalitylounge.com/adweek24