Video-based insights offer brands a direct portal into consumer lives—capturing emotions, preferences, and behaviors as they unfold. Witness consumption occasions at home, decode the influence of packaging on decisions indeemo.com/blog/consumer-…

In today's dynamic marketplace, understanding consumer behaviour and optimising product experiences are critical for business success. Discover how the synergy between customer video feedback and iHUTs revolutionises product testing indeemo.com/blog/customer-…

In this blog, we provide a guide on planning a Diary Study research project. We cover the purpose of diary studies, how to set research objectives, recruit and participants, design tasks, and analyse the data #Indeemo #DiaryStudies #ConsumerResearch indeemo.com/blog/diary-stu…

In this blog we review and debunk common myths about diary studies. We discuss the benefits of diary studies, such as gaining contextual insights into user behaviour over time. #Indeemo #DiaryStudies #ConsumerResearch indeemo.com/blog/common-my…

This case study of ours discusses Local Government's use of diary studies to promote sustainable commuting. Participants documented their commutes for 60 days, using videos. #Indeemo #DiaryStudies indeemo.com/diary-study/su…

This blog provides an overview of common qualitative research approaches used in UX research. We cover methods such as in-depth interviews, field studies, diary studies, and focus groups. #Indeemo #UserResearch indeemo.com/blog/ux-resear…

This blog discusses how UX research platforms help build empathy in user-centered design. We emphasise that by using these tools, designers can better connect with users' experiences, leading to more effective and empathetic design. #Indeemo #UserResearch indeemo.com/blog/ux-resear…

In this blog we discuss how Indeemo aids research ops, with features such as QR code sign-ups, digital consent, respondent management, and journey mapping. For research ops, Indeemo ensures data security and compliance with regulations like GDPR and HIPAA indeemo.com/blog/research-…

In this blog, we discuss the importance of understanding the customer journey. It highlights how mobile ethnography can capture real-time insights into shopper behaviour, improving the shopping experience. #Indeemo #ConsumerResearch #ShopperResearch indeemo.com/blog/remote-pa…

This blog discusses how video research enhance market research. The blog highlights the importance of understanding consumer behaviour, and obtaining feedback. indeemo.com/blog/video-res…

In this blog, we explore the role of consumer feedback in market research strategies. We discuss how insights into consumer occasions, habits, product preferences, and brand perceptions guide business decisions. #Indeemo #ConsumerResearch indeemo.com/blog/consumer-…

In this blog post, we delve into Path to Purchase. Gain insights into consumer behaviour to optimise customer experience and drive brand loyalty. This post highlights methods for capturing real-time behaviours and emotional responses indeemo.com/blog/video-ins…

This post offers market research tips, utilising video tasks and detailed demographic analysis to uncover consumer behaviours and preferences. Learn how dynamics and routines influence product choices and discover ways to connect with your audience. indeemo.com/blog/market-re…

This blog explores the buyer journey, from awareness to post-purchase, demonstrating how these techniques capture authentic consumer behaviours and emotions. Ideal for businesses seeking to understand their customer experience indeemo.com/blog/understan…

This week, we are focusing on sustainability, and how it is often at the forefront of consumer research. This blog explores how in-the-moment research, such as diary studies, offer insights into consumer behaviours and attitudes towards sustainability. indeemo.com/blog/consumer-…

How can mobile ethnography support sustainable change by providing deep insights into consumer behaviour? Using this qualitative research method, businesses can gather real-time data on customers' sustainable actions, preferences, and challenges. indeemo.com/blog/mobile-et…

In this case study, we showcase how #digitalethnography was used to capture the customer experience of electric vehicle (EV) owners. Through a three-week study, researchers gathered insights into the challenges and benefits of EVs. indeemo.com/eletric-vehicl…

This week's series focuses on #journeymapping. This blog explores #patientjourneymapping. By using #digitalethnography this method provides insights into behaviours, emotions, and interactions throughout their healthcare journey indeemo.com/blog/patient-j…

this blog delves into #userjourneymapping as a generative research tool. This method uncovers insights into user experiences by capturing real-time interactions. By mapping out user journeys, businesses can identify pain points and opportunities indeemo.com/blog/user-jour…

This blog shows the importance of #employeejourneymapping. By mapping the employee journey, businesses can identify key moments of engagement and areas for improvement, leading to higher satisfaction and productivity. indeemo.com/blog/importanc…