Great advice from Britt Stromberg for vulnerability strategy prep: examine your weaknesses & threats, ask about your customers' fears #INNW2017

How can the healthcare industry create emotional connections, intimacy with its customers? Premera Blue Cross #INNW2017

Emotional bonding requires these 5 elements. Currently healthcare industry underperforming all of them Premera Blue Cross #INNW2017

.Premera Blue Cross's Abin123: We're climbing out of a gulf when it comes to emotional connections: people don't want to talk about health #INNW2017

.Abin123 Add'l obstacles to customer connection: a credibility gap & many decisions about health made outside of the dr's office #INNW2017

.Abin123 talking about story telling and humanizing health plans to motivate themselves to do better

How to forge better connections? Ideas Premera Blue Cross is exploring: show up in unusual places, simplify & humanize the health plan #INNW2017

Backstage at #innw2017! Mónica Guzmán and Anika Anand are up next :)

Excited to welcome Mónica Guzmán and Anika Anand from The Evergrey to #INNW2017

When you're starting anything, learn the needs of the consumers Mónica Guzmán The Evergrey #INNW2017

How do you know if you're being relevant for people if you don't start with people? #INNW2017

.The Evergrey "beats" = PRIDE: Perspectives Resources Introductions Discoveries Explainers #innw2017

-Learn the need -Start Where People Are -Follow Community, not convention -Make it an experience #INNW2017 #INNW Mónica Guzmán

.The Evergrey wants to cultivate #FOMO. That feeling keeps readers coming back for more content, wanting an invite to it. #INNW2017

Our success is based on engagement, not pageviews. The Evergrey #innw2017

Radically put people first. Find out what connects them. Help them digest information. Mónica Guzmán #INNW2017 #CommLead

That's a wrap, folks! See you up in the lounge for happy hour! #INNW2017

It's always a pleasure to collaborate with the SeattleMetroChamber! Cheers to another successful #INNW2017! (Thanks Kayla & Gabriella) #CommLead

Building An Unforgettable Brand: An IN-NW Playbook. Great #INNW2017 (which I emceed) summary from @PaigeMonty flipthemedia.com/2017/05/buildi…