You are far better off doing something dumb or embarrassing in an ad vs trying too hard to look like something you aren’t 99% of people would have scaling ads if their ego didn’t get in the way.

two solid brands in 24hrs from the lead pipeline system. I've spent 60 days upgrading it. Praise God it's humming.

Make ads with AI for guaranteed $1mill months. With insanely high success rate. Focus group your customers Ask them 5 questions Record those interviews Then make 5 story based ads (not direct response) Upload answers to GPT Ask GPT for 5 ad copy suggestions Tada. The most

How to piss off anyone selling content packages. Don't make new creative Don't make dancing chick UGC Don't design statics Don't use GPT Just upload the best photos your customers tagged you in. Launch at $3k/day. Enjoy. People just over think.

Too many of you agency owners don't see that how you act is why you aren't getting deals. I saw 5 of you this week, literally just copying ads/landers of mine word for word. AND THAT right there is why you're desperate for biz. if you came up with your own ideas you'd start

Not satisfied with where you are yet? Feel like you aren’t focused enough? Don’t feel like you have a sense of urgency? I can fix that in 5 sentences. Grab a piece of paper & pen. Now write this until you feel the urgency. “I will die one day” Do it at least 5x. If that

Im really starting to think the best thing for your biz is to be in the weeds with your team. This war time vs peace time founder style is BS. Or "don't overstep roles" is BS. Think about it. The best founders go from problem to problem until it’s fixed. In the weeds In the

“You will know them by their fruits.” That’s not just a bible verse but life widom. Looking for a biz partner? >Look at what they’ve produced Should you buy that biz? > What has it produced Should you fire this person? > Look at what they’ve produced

Scaling ads in 2025 is only: One persona One benefit One claim One lander 3-5 ads Test new ad concepts weekly 2 lander tests monthly Simple = clarity Clarity = potency Potency = SCALE

I’ve burned $15k on ads that didn’t work. (my $$) Took the L & got wiser Went back to first principles Started talking to customers Copyhacked their ideas Next 8 ads…4 were winners. If it feels like you aren’t going anywhere, go back to first principles.

So you’re telling me There're $100M active people on Meta And you can’t get just 1000 of them to buy from you? Dude, you have a marketing problem.

Only a few spots left. This just might be the tightest group of legit brands this year. I think it's probably 85% all DTC founders.

Imagine looking in the mirror… And saying “I’ve tried everything…” But really you only tried 21 ads 1 landing page 1 positioning Theres 100M active people on Meta And 1M brands doing 7-figs. You clearly haven’t tried everything. You just aren’t doing the right things.

Anyone WHO CAN COME would be a moron to not come to the DTC Growth Summit. The highest concentrated group of assassin practitioners I've seen in a long time.

Every once in a while you meet a founder whose style gives a 🖕to this X DTC bubble. It’s refreshing. Met a founder who: does $380k/mo - $400k/mo (last 5mo) 19% Net doesn’t know what contribution profit is doesn’t use cost caps doesn’t make 100 ads a month doesn’t use triple