
Ike Silver
@ikemdsilver1
Assistant Professor @USCMarshall
I study spaces where marketing, politics, & morality collide.
Previously @NorthwesternU @Wharton @Yale.
ID: 852717258707173378
http://ikesilver.com 14-04-2017 02:56:52
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Follow Tim Calkins for great analysis of super bowl ads. For my part, I'm seeing too many zany, off-the-wall, gross-out CGI entries. They rely on distinctiveness for memorability, but if everyone runs them, they all run together!






A great paper, once again showing that people who are seen as predictable are perceived as more moral. This time, it is in the context of altruism, not of moral transgressions Alexander C. Walker and I studied previously. onlinelibrary.wiley.com/doi/10.1002/ej…






