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Jeffrey Ptak, Chief Ratings Officer at Morningstar, set out to examine how often funds that experienced spectacular inflows went on to sustain their success. He gathered data on all U.S. mutual funds and ETFs from August 1998 through July 2025 that had at least $500 million in

Learn to identify the self-defeating behaviors that define an active investor by reading Step 1 of Mark Hebner’s book 👉 ifa.com/12steps/step1 #Investing

Learn why active investing may lead to underperformance compared to disciplined passive strategies by reading Step 1 of Mark Hebner’s book 👉 ifa.com/12steps/step1 #Investing

Learn how passive investing helps overcome speculation and emotional triggers for better returns 👉 ifa.com/12steps/step1 #Investing

2025 Q3 Market Review: Town Hall Edition Mark Hebner and Wes Long talk to Apollo Lupescu about various topics in a town hall format in this 2025 Q3 Market Review. ifa.com/videos/q3-2025… “This is for informational purposes only, not financial advice. Linked content is not a

The Myth of the Star Fund Manager - Why Stories Beat Statistics The financial media loves heroes, but markets don't. A few managers will always look brilliant for a while; the real question is whether their results clear a statistical bar high enough to separate skill from luck.

Learn the hazards of speculation versus the rewards of a disciplined passive investment strategy by reading Step 1 of Mark Hebner’s book 👉 ifa.com/12steps/step1 #Investing

Winning isn’t outperformance — it’s funding the life you want by carefully managing the risk necessary. #Investing #RiskManagement #FinancialPlanning "All investments involve risks, including possible loss of principal. Achieving financial goals depends on individual

Learn how Nobel laureate research discredits active managers and supports a globally diversified passive approach by reading Step 2 of Mark Hebner’s book 👉 ifa.com/12steps/step2 #Investing

Edge = temperament. Rational, disciplined, patient > genius. #Investing #BehavioralFinance #Discipline "All investments involve risks, including possible loss of principal. Achieving financial goals depends on individual circumstances and market factors."

Short winning streaks can feel convincing — but in noisy markets, they rarely prove skill. This is the second article in a three-part series on luck, skill, and statistical significance in active fund management. Here we explore how much data you really need to separate genuine

Index funds: broad market, low fees, fewer ways to fall behind. #Indexing #Investing #Diversification "All investments, including index investments involve risks, including possible loss of principal. Achieving financial goals depends on individual circumstances and market

Learn how academic research supports the view markets efficiently reward systematic risk factors, by reading Step 2 of Mark Hebner’s book 👉 ifa.com/12steps/step2 #Investing

If you've been following our series on statistical significance in active fund performance, you'll know how easy it is to confuse genuine skill with random chance. In this third and final installment, we hand you the tool the industry doesn't want you to have. We tracked more

We believe fewer unforced errors > occasional “genius” moves. #Investing #BehavioralFinance #RiskManagement "All investments involve risks, including possible loss of principal. Achieving financial goals depends on individual circumstances and market factors."

One key reason why predicting the future direction of the market is so difficult lies in the sheer number of possible outcomes. To illustrate this, we use the IFA MarketCoin—a conceptual tool with two sides labeled Up (U) and Down (D) to represent two simple market directions

Learn to rely on scientific evidence over the promises of Wall Street salesmanship by reading Step 2 of Mark Hebner’s book 👉 ifa.com/12steps/step2 #Investing

Best portfolio = one you can hold through storms. Fit the strategy to your behavior. #Investing #BehavioralFinance #RiskTolerance "All investments involve risks, including possible loss of principal. Achieving financial goals depends on individual circumstances and market

Hot today, cold tomorrow. Build a strategy for decades, not days. #Investing #LongTermThinking #Strategy "All investments involve risks, including possible loss of principal. Achieving financial goals depends on individual circumstances and market factors."

Learn why market prices are the best estimate of a security's fair value by reading Step 2 of Mark Hebner’s book 👉 ifa.com/12steps/step2 #Investing