Thank you to Jerome Amouyal, AXA for presenting 'My AI Brain' that addresses the challenge of creating a secure, reliable AI assistant to support employees across a wide range of business needs. Ecosystem partner: Adaptiv AI #ICOM25 #GENAI #SmartData

I-COM Data Creativity finalist Marina Secaf presents "Singing with Perdigao," revealing Perdigao's generative AI-powered transformation of consumer engagement through music, food, and digital inclusion with Match, dti digital & BRF . #ICOM25 #GENAI #SmartData

I-COM Data Creativity Awards finalist, Ganesh Sivakumar, is now presenting on Maed Johnsons collaboration with Sigmoid, showcasing how they accelerate campaign management through AI. Ecosystem partner: Sigmoid #ICOM25 #GENAI #SmartData

Now presenting: Emre Candan and Taylan Koru, I-COM Data Creativity Awards finalists, on Universal Mccann, @IPGMediabrands and MediaMarkt Turkey's House of AI project, to deliver more specific personalisation across digital and in-store platforms. #ICOM25 #GENAI #SmartData

From the I-COM Data Creativity Awards finalists, Paul Brown is now on stage, presenting 'Transforming Mars Marketing Ecosystem' by CreativeX and Mars, Incorporated . Ecosystem parter: TikTok UK #ICOM25 #MarTech #SmartData

Data Creativity Award finalists CSA Havas and Matalan are presenting their Gen AI-powered project to optimize Matalan's shopping feed visibility, led by @Robert Breese (CSA Havas) and @Sourav Das (Havas Media Group).

David Charles Whittaker from MarketData is now showcasing the power of data science in shaping health interventions, through their project "MRV Orange December" Ecosystem partner: Marketdata, VML #ICOM25 #Sustainabilty #SmartData

To conclude our finalist presentations, we have Phil Jackson and Van Huynh from Haleon showcasing their AI-powered Health Inclusivity Screener – an insightful look at optimizing advertising for impact through data-driven tools.

Unlock greater understanding of Google Meridian and its potential to revolutionize marketing measurement at our MMM & Attribution Council meeting on April 30th, featuring Hitesh Wadhwani Google. Register today 👉 i-com.org/working-groups…. #MMM #GoogleMeridian

Explore Future-Proofing Personalization with @Soumyadeb Mitra, @Rudderstack's CEO at the I-COM Summit Experience, in Menorca, on May 6-8. Submit your Summit Registration Request here 👉i-com.org/summit-experie… #ICOM25 #SpeakerAnnouncement #SmartData

Explore how to Balance Ethics, Privacy, Compliance, and Revenue Growth Targets in B2B Marketing in a session featuring industry experts Karie Burt from Anteriad and MacKenzie Bestold from Uline . Don't miss out, register today 👉 i-com.org/working-groups….