There is a flaw in how EPD and GTM teams are set up in most companies, based on the assumption that they have incongruent goals across different time horizons, and that inherent tension requires lots of people, process, and tooling to maintain a balance. runthebusiness.substack.com/p/manufacturin…

runthebusiness.substack.com/p/manufacturin…

Why Platform-ify? open.substack.com/pub/runthebusi…

as 2024 wraps, wanted to share a quick update on newsletter growth from the beginning (2020) ~ 5 years ~ 200 posts ~ 2 spinoffs ~ 9K subs ~ 500K views ~ 50 collaborations and some major evolution coming in 2025...stay tuned😉 sign up for the latest 👉 runthebusiness.substack.com

simple framework for why people buy B2B software 💡 1/ grow revenue 💰 2/ reduce costs 💸 3/ manage risk ⚡ 4/ increase velocity ⏩

I've been mulling over the different reasons why B2B software is even purchased, and I've come up with a simple 2x2 you're either trying to (a) manage revenue or (b) control velocity and you can do both either (i) aggressively or (ii) conservatively #B2B #SaaS

runthebusiness.substack.com/p/creating-an-…

runthebusiness.substack.com/p/the-converge…

if you like my musings on product building and want to consume in audio, I'm doing "5 minute Fridays" - you can catch all the episodes here runthebusiness.substack.com/s/5-minute-fri…

it feels like Twitter and LinkedIn are competing to see who can have the more misleading notifications tab - literally none of these alerts matter to me - you keep faking me out with "activity" and ima just tune out on the alarm bell badging

if you spend all your time externally trying to be a thought leader, you sacrifice internal attention and end up a thoughtless leader 🤔 😯

when you have to change the initial prompt on your digital clone because people think it's just chatGPT with your face on it 🤦‍♂️

any creator friends going to #CraftCommerce this year? hit me up if you’re in Boise!

the only question no one has ever said "no" to... can I tell you a story? #CraftCommerce

I had a great time at Craft + Commerce over the last few days - big thanks to the Kit team for organizing and bringing in a stellar line-up of speakers I summarized my takeaways from all the keynotes and workshops - check it out 👇